Webinar on EC Growth Strategies in Entertainment
On February 26, 2026, Marketing Association Co., Ltd. will host a comprehensive online seminar titled "Don't Miss the Moment! Growth Strategies for EC Operations Responding to Peak Fan Excitement in the Entertainment Industry." This event aims to help entertainment professionals optimize their e-commerce operations to capitalize on peak fan engagement, ensuring that they don't lose crucial sales opportunities during live events, product releases, or other high-excitement moments.
Identifying Common Challenges
Are you currently facing any of these issues?
- - Struggling to increase sales on your EC site?
- - Finding your intellectual property (IP), products, and rights information scattered?
- - Lacking human resources during peak busy periods, unable to keep up with demand?
If so, this seminar is tailored for you.
What You Will Learn
The seminar will delve into the importance of creating a ready-to-sell e-commerce environment during peak fan excitement. Attendees will understand how to manage fluctuations in e-commerce revenue based on fan enthusiasm, addressing key challenges faced during busy periods like live events or new product launches. Many businesses suffer from lost sales opportunities simply because they are not set up to handle these peaks effectively.
Additionally, for those just considering expanding into e-commerce, it's crucial to design operations that can handle peak fluctuations, outsource backend operations, integrate order management systems (OMS), manage logistics, and capitalize on IP content revenue right from the start.
You will also gain insights from five successful companies that will share their expertise in creating dynamic operational frameworks aligned with fan engagement peaks, providing practical solutions that lead directly to increased sales.
This seminar is an unmissable opportunity for entertainment industry professionals eager to optimize their operations and maximize sales. You'll walk away with actionable tips on establishing a resilient e-commerce framework that meets and exceeds fan expectations.
Special Offers for Participants
Participate in our survey and receive complimentary seminar materials from each participating company!
Partner Companies
The event will feature valuable perspectives from these influential partners:
- - CreativeGain, Inc.
- - Logiless, Inc.
- - Kadokawa Logistics Warehouse, Inc.
- - Marketing Association Co., Ltd.
- - HATME, Inc.
Who Should Attend?
This seminar is perfect for:
- - Those in the entertainment industry seeking to boost EC sales.
- - Individuals interested in learning methods for fostering fan engagement and growing sales utilizing brand power.
- - Anyone currently facing challenges with e-commerce linked to live events.
- - Newcomers looking to launch IP content in the e-commerce space.
Seminar Schedule
- - 13:55 - Access opens
- - 14:00 - 14:05 - Seminar start, agenda overview, and survey explanation
- - 14:05 - 14:25 - HATME, Inc.: "How to Create an EC that Fans Want to Buy From: Key Points for Site Improvements to Boost Sales"
- - 14:25 - 14:45 - Marketing Association Ltd.: "Outsourcing & System Utilization: Building a Framework to Tackle Operational Issues in Entertainment EC"
- - 14:45 - 15:05 - Logiless, Inc.: "EC Logistics Operations That Don’t Fall Behind Peak Demand: A Guide for Entertainment and IP Industries on Automated Shipping Systems"
- - 15:05 - 15:25 - Kadokawa Logistics Warehouse, Inc.: "Eliminating the Nightmare of 'Selling but Not Shipping': Preventing Logistics Breakdown During Peak Demand with Warehouse and OMS Cooperation"
- - 15:25 - 15:45 - CreativeGain, Inc.: "Maximizing Revenue from Entertainment and IP Goods Sales: How to Effectively Utilize Revenue Management Systems"
- - 15:45 - 15:50 - Survey announcement and conclusion of the seminar
Event Details
- - Date: February 26, 2026 (Thursday) 14:00 – 15:50
- - Location: Online (Zoom platform)
- - Cost: Free
- - Co-hosts: CreativeGain, Inc., Logiless, Inc., Kadokawa Logistics Warehouse, Inc., Marketing Association Co., Ltd., HATME, Inc.
For detailed information and registration, please check out our corporate website. Don't miss the chance to enhance your e-commerce strategies and maximize your revenue in the entertainment sector!
Company Overview
- - Company Name: Marketing Association Co., Ltd.
- - CEO: Hirokazu Nakazono
- - Address: 1-1-15 Ikebita, Taito-ku, Tokyo, Japan
- - Capital: ¥17,500,000
- - Business: BPO services, including call center outsourcing and EC operation outsourcing.
Useful Links