#Japan #Minato #Minami Aoyama #Designer Lingerie #Model Inc

The Designer Lingerie Arcade: A Celebration of Intimate Wear in Minami Aoyama

Mark your calendars for an exciting weekend on June 7-8, 2025, as the Designer Lingerie Arcade makes its grand debut in Minami Aoyama. Hosted by Model Inc, this exceptional event promises to bring together a curated selection of distinguished lingerie brands and boutique stores in a vibrant marketplace.

Event Highlights

The festivities kick off on June 7, with an exclusive Opening Party from 6:00 PM to 9:00 PM, where industry insiders, media representatives, and brand clients will enjoy a pre-event preview. This soirée is a perfect opportunity for networking and forging new connections, featuring a dynamic panel discussion with special guest, Rei Shito. Attendees can participate in a YES/NO format Q&A, allowing for engaging exchanges on the latest trends in lingerie.

Market Day on June 8 opens its doors to the general public from 10:00 AM to 7:00 PM. Guests will have the chance to explore and purchase from a variety of designer lingerie collections, bridging personal expression with fashion. This event aims to shift perceptions of lingerie from merely functional wear to an evocative experience that emphasizes quality, sensuality, and style.

Participating Brands

The Designer Lingerie Arcade showcases a plethora of innovative brands and stores, including:

• - La Goutte
• - MOOL
• - the lingerie and her film
• - AROMATIQUE
• - GEMINItale
• - L’ANGÉLIQUE
• - La siréne
• - NICENICE MOMENT
• - limerime

A New Perspective on Lingerie

This event transcends a typical exhibition sale; rather, it aims to reshape the dialogue around lingerie as a social label that connects brands and customers beyond the traditional retail space. The Designer Lingerie Arcade embodies the spirit of independence and communal growth among designers, reinforcing a new vision of femininity and personal empowerment. Attendees will engage with the brands on an emotional level, exploring how lingerie can serve as a medium for self-expression and cultural significance.

The event also aspires to encourage attendees to embrace their preferences, fashion sensibilities, and redefine the narrative around intimate wear. By nurturing relationships between brands and customers, the arcade will foster a sense of community while promoting creative experiences that celebrate diversity in design and perception.

About Model Inc

Founded in 2014, Model Inc has been a prominent player in the fashion industry, showcasing seasonal collections in Paris and Tokyo. With over 25 years of industry expertise, the company is set to launch a dedicated showroom for designer lingerie in September 2025—a pioneering move in the domestic market. By collaborating with a range of designers and brands, Model Inc aims to present innovative concepts both locally and internationally.

Contact Information

For inquiries regarding the Designer Lingerie Arcade, please reach out to the Model Inc office:

• - Freelance PR: Mari Enomoto (090-7835-0933) - enomotomari810@gmail.com
• - Kayako Hagimoto (03-6455-1950) - kayako@modelinc.net

Join us at the Designer Lingerie Arcade in Minami Aoyama for an intimate experience that redefines the essence of lingerie as part of fashion. This event is not to be missed!