MOSH High Protein Launches in 2,000 Target Stores, Making Brain Health Accessible

MOSH High Protein Revolutionizes Brain Health Nutrition

In a remarkable step towards mainstream wellness, MOSH, co-founded by the iconic duo Maria Shriver and Patrick Schwarzenegger, has just launched its High Protein bars in over 2,000 Target stores across the United States. This expansion represents a significant milestone for the brand with a commitment to making brain health nutrition available to every household. With the intersection of brain health, women's wellness, and high-protein nutrition at the forefront of today's conversations about health, MOSH is making waves in the industry.

The MOSH High Protein bar delivers a robust 20 grams of protein, in addition to creatine and its proprietary MOSH Signature Brain Blend, available in three delectable flavors: Peanut Butter Cup, Chocolate Sea Salt, and Oatmeal Chocolate Chip. This product is not just a protein bar; it's a powerful ally for the brain.

The personal mission behind MOSH stems from Maria's advocacy for Alzheimer’s awareness—stemming from her family's struggle with the disease. Since its inception in 2021, MOSH has integrated the scientific benefits of brain health into its offerings. With two-thirds of Alzheimer's patients being women, the brand aims to challenge the norm by funding research initiatives through the Women's Alzheimer's Movement at Cleveland Clinic. Maria and Patrick have proudly contributed over $400,000 towards bridging the gap in Alzheimer's research—highlighting the importance of women in such studies.

Maria’s vision for MOSH has always been clear. She commented, “Before we sold a single bar, I had my sights set on Target. It is where families shop, and where women make essential decisions for their households.” This deep understanding has translated into a product that is as enjoyable as it is nutritious, fulfilling both taste and health needs. With the introduction of MOSH High Protein in Target’s aisles, Maria feels empowered to reach those she has spent her life advocating for—mothers, caregivers, and women juggling multiple responsibilities.

Patrick Schwarzenegger reinforced the idea that brain health should permeate every household. “This launch is not only a defining moment for us but also a testimony to category leadership,” he stated. “Target has recognized the growing demand for cleaner and more functional options, and MOSH High Protein steps in as the solution.”

The formulation of MOSH High Protein is designed to nourish both mind and body. Each bar is anchored by Cognizin® Citicoline, a nootropic that boasts extensive clinical research supporting its functions in enhancing focus, attention, and long-term brain health. Additionally, the bars are enhanced with Lion's Mane mushrooms, Ashwagandha, B12, D3, Omega-3s, and Flaxseed. Creatine, commonly associated with male athletes, is now being embraced in women’s wellness—making the bar an ideal supplement for all.

As Target opens its doors to innovative and trend-forward brands, MOSH High Protein stands as a testament to evolving health narratives. The high-protein food category is rapidly expanding, and brain health is at the forefront of this growth. The collaboration with Target places MOSH High Protein in direct reach of families who may not have had access to such nutritional options previously.

John Conlin, Senior Vice President of Food & Beverage at Target, commented, “At Target, we prioritize bringing our guests the most relevant and better-for-you products. MOSH represents an evolution in our wellness assortment, embodying the forward-thinking direction of food and nutrition.”

Available in Target starting at $10.99 for a four-pack and $3.29 for singles, MOSH High Protein bars can be found in the lunchbox aisle or online at target.com/MOSH. With a commitment to democratizing brain health nutrition, MOSH invites consumers to change their daily routines with a product that's rooted in science and advocacy.

In conclusion, as both a product and a cause, MOSH High Protein bars embody conscious consumerism by combining functionality with a mission. The co-founders continue to inspire a shift in how people view nutrition, demonstrating that brain health is no longer a niche topic but a crucial element of everyday wellness.