Adglobe and KAINZ
2025-12-25 09:11:43

Adglobe and DearOne Develop Cutting-Edge Store Signage for KAINZ

Revolutionizing Retail: The Smart Floor Navi



In a remarkable partnership, Adglobe Inc., based in Shibuya, Tokyo, has teamed up with DearOne Inc., a subsidiary of NTT Docomo based in Minato, Tokyo, to support the development of the state-of-the-art signage system, Smart Floor Navi, for KAINZ's new retail location in Yoshikawa Minami, which opened its doors on December 11. This innovation marks a significant leap in the retail sector, illustrating how technology can enhance customer experience and store navigation.

What's Smart Floor Navi?


The Smart Floor Navi is a groundbreaking signage solution designed to assist customers in locating products via voice inquiries. By simply asking questions, users receive clear guidance on where to find the items they seek, alongside a visual map representation of the store layout. This intuitive system not only enhances the user experience but also encourages engagement with a friendly interface that makes customers feel comfortable reaching out for assistance.

With its user-friendly design, the Smart Floor Navi helps shoppers navigate through large retail spaces without stress, ensuring they reach their desired destinations efficiently.

The Power of Trifecta Development


Adglobe prides itself on being one of the rare development companies equipped with capabilities in game development, UI/UX design, and system development. This unique trifecta of expertise allowed seamless collaboration across all areas in the Smart Floor Navi project, achieving excellence in speed, quality, and expressiveness. Adglobe's portfolio includes diverse projects that range from smartphone and web services to IoT devices, showcasing their ability to support all stages of product development—from conception and design to implementation and operations.

Forward-Looking: A Partner in the AI Era


The successful development of Smart Floor Navi stands as a testament to Adglobe's agile and expressive development methodologies, applicable to various industries and domains. Moving forward, Adglobe aims to be a trusted partner in creating innovative products, offering support for:
  • - Retail signage
  • - Smartphone applications
  • - Web services
  • - IoT and smart devices
  • - In-vehicle interfaces

By extending their expertise, Adglobe seeks to contribute to the growth of new business ventures and service creation within companies.

DearOne: ModuleApps 2.0


On the other hand, DearOne brings a wealth of experience in app development across multiple industries, assisting KAINZ and other firms in scaling their digital product offerings. Their flagship service, ModuleApps 2.0, allows companies to develop customized customer engagement applications quickly and flexibly by integrating pre-existing features—referred to as modules—effectively leading to the rapid creation of original apps. If a requested feature isn't listed, DearOne's partnership model allows for custom development post-launch, ensuring ongoing support for growth objectives.

The KAINZ Experience


KAINZ, a home improvement chain with 262 stores across 29 prefectures, embraces the brand concept of “Living DIY.” Their mission is to enrich everyday life by offering valuable products and services at affordable prices. The store design emphasizes kindness and creativity, striving to make everyday experiences enjoyable for customers and their families, while delivering on their promise that enriches lives: “Living with Ra-Ra-Ra.”

About DearOne


As a new business subsidiary of NTT Docomo focused on marketing, DearOne empowers businesses with tools like ModuleApps 2.0 and the retail media platform ARUTANA for advertising deployment across retail apps. Additionally, they offer customer experience analytics tools such as Amplitude, Contentsquare, and VWO, enabling businesses to improve customer engagement in their digital products.

Conclusion


The collaboration between Adglobe, DearOne, and KAINZ is a shining example of how technology can redefine retail experiences, making shopping more accessible and engaging. As both companies continue to push the envelope in product development, the future looks promising for innovation in the retail landscape.


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Topics Consumer Products & Retail)

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