#Japan #Ajinomoto #Daiwa Securities #Minato-ku, Tokyo #New Otani

2027 Job Brand Ranking Overview

In a recent survey conducted by Bunka Broadcasting Career Partners, the 2027 Job Brand Ranking has revealed insights into the job preferences of students set to graduate in 2027. This survey, part of ongoing research into employment trends, takes place three times a year and aims to understand the employment branding preferences of students engaged in their job search.

Methodology

The survey utilized multiple platforms to gather responses, including a web-based questionnaire on the Bunavi site, an app questionnaire at career events, and QR code surveys in career magazines. A total of 19,071 valid responses were collected, highlighting distinct preferences across various industries.

Financial Sector Rankings

The financial industry also displayed a return to traditional favorites, with Daiwa Securities Group leading the charge, followed closely by Nippon Life Insurance and SMBC Nikko Securities. Below are the top 20 companies in this sector:
1. Daiwa Securities Group
2. Nippon Life Insurance
3. SMBC Nikko Securities
4. Dai-ichi Life Group
5. Mitsui Sumitomo Trust Bank
6. Tokio Marine & Nichido Fire Insurance
7. Sony Life Insurance
8. Resona Group
9. Nomura Securities
10. Mitsui Sumitomo Bank
11. Sumitomo Life Insurance
12. Mitsubishi UFJ Bank
13. Mizuho Financial Group
14. Taiyo Life Insurance
15. Mitsui Sumitomo Insurance
16. Asahi Life Insurance
17. Fukuoka Life Insurance
18. JA Kyosai (National Mutual Agricultural Cooperative Federation)
19. Shoko Chukin Bank
20. Daido Life Insurance

Media and Entertainment Rankings

In the media sector, Hakuhodo was the top choice, followed by Shueisha and Yomiuri Shimbun. The following outlines the rankings:
1. Hakuhodo
2. Shueisha
3. Yomiuri Shimbun
4. Sony Music Group
5. Toho
6. Tokyu Agency
7. Dentsu
8. JR East Marketing & Communications
9. KADOKAWA
10. TBS Television
11. Kodansha
12. Shinchōsha
13. Avex
14. NHK (Japan Broadcasting Corporation)
15. TV Asahi
16. Shogakukan
17. Pony Canyon
18. Fuji Television
19. Universal Music

Trading Company Rankings

The trading companies also showed strong preferences with Itochu Corporation leading, and the following companies forming the top ranks:
1. Itochu Corporation
2. Marubeni Corporation
3. Sumitomo Corporation
4. Mitsubishi Corporation
5. Mitsui & Co.
6. Toyota Tsusho
7. Hanwa Co.
8. Canon Marketing Japan
9. Kobun Group
10. Takihyo

Automotive, Machinery & Electronics Rankings

The automotive and machinery sector reflected strong brand loyalty with Honda, Sony, and Panasonic Group at the top:
1. Honda Motor Co.
2. Sony Corporation
3. Panasonic Group
4. Toyota Motor Corporation
5. Seiko Epson

Trends in Preferences

The survey results indicate a notable stability in certain industry sectors, particularly in finance and trading, which are viewed as reliable and promising for future growth. Additionally, the emphasis on internships as a critical aspect of job applications reflects a shift in job-seeking behaviors among the youth.

Overall, the 2027 Job Brand Ranking not only highlights the preferences of upcoming graduates but also provides insights into the changing landscape of employment and the attributes that attract young talents to various sectors. The continuous annual monitoring of these preferences helps sketch a clearer picture of where the job market is headed and the opportunities available to them.

For detailed information about the overall rankings and further insights, residents and stakeholders can download the full report here.