LILY BROWN Celebrates 15th Anniversary with Exclusive Special Collection

Celebrate 15 Years of LILY BROWN

As the renowned women’s fashion brand LILY BROWN marks its impressive 15 years, it introduces a special collection, the "Fifteen Collection." This collection offers three exclusive pieces, each priced at ¥15,000 (excluding tax).

Starting September 17, 2026, shoppers can find these items across all stores and on the official online store as well as the MASH STORE app and USAGI ONLINE. To give fashion enthusiasts a sneak peek, a product list will be unveiled on September 15, 2026, at 12:00 PM.

This exclusive collection embodies LILY BROWN's distinctive aesthetics, combining playful designs with sophistication. Here’s a closer look at the featured items:

15th Anniversary Cardigan Set Amestory Dress

- Price: ¥15,000 (incl. ¥16,500)
- Colors: OWHT, BLU, BLK
- Size: F

This stylish set includes a cardigan designed to look like a jacket paired with a 2-way flare dress. The cardigan features a trimmed design that enhances its elegant appearance. Using shimmering and feather-like threads, it adds a dazzling touch. The dress showcases a bow tie ribbon that can be tied in the front or back, allowing for versatile styling. With a fabric that offers a beautiful flare silhouette, these pieces can be worn together or separately for varied looks.

15th Anniversary [L.B CANDY STOCK] Bejeweled Knit Cardigan

- Price: ¥15,000 (incl. ¥16,500)
- Colors: WHT, KKI, BLK
- Size: F

This eye-catching cardigan is embellished with hand-applied jewels and pearls, creating a vibrant and textured look. Crafted with boucle yarn blended with shimmering threads, it delivers a subtle sparkle. Ideal for layering or buttoned up as a top, this cardigan offers unique color palettes depending on the color choice, providing varied expressions of style.

15th Anniversary Eco-Fur No-Collar Jacket

- Price: ¥15,000 (incl. ¥16,500)
- Colors: IVR, PNK, BRW
- Size: F

This elegant no-collar faux fur coat features eye-catching gold buttons for a chic touch. Made with soft and warm fur material paired with a sleek no-collar style, it exudes a timeless look while maintaining a compact silhouette.

Special Novelty

In addition to these fabulous items, LILY BROWN will be offering an original Lily-patterned tumbler for customers who spend over ¥28,000. This 570ml tumbler, equipped with insulation features and a straw, is perfect for keeping beverages cool on hot days. Its practical design fits easily in car drink holders and prevents spills—making it ideal for various occasions. The tumbler giveaway begins on September 19 across all retail stores, LILY BROWN’s official online store, MASH STORE app, and USAGI ONLINE, but stocks are limited.

Purchasing Information

The product listing and special page will launch on September 15, 2026, at noon. Customers can find the collection on the official online store and partner sites such as ZOZOTOWN and Rakuten starting September 17, 2026. All products will also be available at LILY BROWN’s retail stores as per their operational hours.

LILY BROWN remains committed to merging vintage-inspired designs with modern fashion sensibilities, inviting customers to celebrate craftsmanship in every piece. Its collections showcase bold colors and captivating details, providing a wardrobe that reflects both free-spirited creativity and refined elegance. For more updates and collections, check LILY BROWN’s official site and social media platforms.