New JT Corporate Ad Reflects on Cultivating a Rich Mindset and Features Exciting Return of Morikun

JT's Inspiring New Corporate Advertisement

On February 2, 2026, JT is set to unveil its new corporate advertisement titled "An Afternoon to Contemplate a Rich Mind." This campaign aims to emphasize the importance of nurturing a rich mindset, in line with the JT Group Purpose of promoting greater heartfulness in society. Building partnerships and working on various projects, JT seeks to cultivate this richness among its customers and partners.

This new commercial marks the return of characters that have resonated strongly with audiences in past advertising series. While the advertisement is already available on the JT official website and their YouTube channel, the positive feedback received has led to the decision to broadcast it on television. Viewers can expect to enjoy the engaging dialogues performed by Tosa Kazunari as Yoshida and Shunya Ogura as Morikun, two characters cherished by many.

Ad Overview

- Title: "An Afternoon to Contemplate a Rich Mind"
- Duration: 30 seconds
- Premiere Date: February 2, 2026
- Musical Score: "Afternoon Forest" composed by Ayumu Matsuki and sung by Masumi Ago.

The advertisement features a poignant narrative where Yoshida, deep in thought, notices Morikun seated on a bench, gazing at the sky. This moment becomes a catalyst for exploration into the essence of a fulfilling heart, as they ponder aspects like self-reflection, sensory experiences, and encountering the new. The seemingly small conversation led by Morikun sparks significant insights for Yoshida, inspiring him to discover his own path to enriching his life.

Cast Information

- Yoshida: Tosa Kazunari
- Morikun: Shunya Ogura

Products Featured in the Ad:

- fufuly: A cushion that breathes | fufuly
- KAORIUM: A sensory experience with fragrance | KAORIUM
- MOMENTIA: Enhancing memorable moments | Momentia

In this advertisement, JT aims to connect deeply with viewers by highlighting the enriching moments that nurture our hearts. The aim is not just to promote products, but to encourage a culture of mindfulness and connection among their audiences. This fresh narrative combined with familiar faces is sure to leave a lasting impact, making it a highly anticipated addition to JT's advertising history.

Stay tuned to catch the new advertisement that promises to resonate with the hearts and minds of many, sparking a dialogue around what it truly means to live with a rich heart in modern society.