Wingstop Launches Exciting New Menu for Football Season with Flavorful Lemon Pepper Trio

As the much-anticipated football season makes its return, Wingstop is stepping up its game for fans with the introduction of a tantalizing new offering: the Lemon Pepper Trio. This new trio features a delightful twist on Wingstop’s classic flavors, aiming to elevate the experience of football enthusiasts everywhere. The launch includes the original Lemon Pepper flavor and two innovative variations—the Lemon Pepper Chili Crunch and the Lemon Pepper Chili Glaze—which will officially be available nationwide starting September 15.

The Lemon Pepper Trio
Wingstop has established Lemon Pepper as a signature flavor over the years, and this football season sees the iconic recipe expanded in a way that will excite and satisfy even the most discerning fans. The original Lemon Pepper remains a staple with its zesty lemon notes balanced by a robust cracked black pepper. This classic option is a delicious ally for any game day event.

Adding to this classic is the Lemon Pepper Chili Crunch, which takes the traditional dry rub to new heights. It features a crispy Korean chili crunch topping, offering not just flavor but also a delightful texture, making every bite more exciting. The third member of the trio, Lemon Pepper Chili Glaze, introduces a bright kick with a citrusy finish and sweet heat, all enriched by the same crispy crunch.

This trio is made to be versatile, perfectly pairing with Wingstop’s globally loved classic wings along with their housemade ranch. Michael Skipworth, President and CEO of Wingstop, emphasizes the company’s commitment to innovating the fan-favorite flavors and creating memorable experiences surrounding the game.

Introducing the Wingstop Wing Pass
In addition to the flavor-packed Lemon Pepper Trio, Wingstop is introducing the Wingstop Wing Pass, a remarkable offering designed for the ultimate football fan. This season pass provides holders with access to up to 18 Watch Party Bundles—one for each Sunday of the regular season. Each bundle includes 20 classic wings available in up to four different flavors, a large fry, and a large ranch—everything needed for a perfect watch party spread.

With only 100 Wing Passes available, they are expected to sell out quickly, given the popularity of the flavor and the unique offer. The pass will be available for purchase at a competitive price of $27.99 starting from September 10, exclusively on wingshop.com. Each Wing Pass allows fans to redeem a new Watch Party Bundle via the Wingstop app every Sunday, making game-day preparation as simple and flavorful as ever.

More About Wingstop
Founded in 1994 in Dallas, TX, Wingstop has grown dramatically, operating and franchising over 3,000 restaurants worldwide. The brand prides itself on offering fresh, made-to-order wings in a selection of 12 distinctive flavors, complemented by customizable sides and iconic dips. With over $5 billion in system-wide sales in the last fiscal year, Wingstop aspires to bring bold flavors to fans while working toward becoming a top 10 global restaurant brand. You can learn more about their offerings at wingstop.com or follow their engaging social media channels such as Instagram, TikTok, and Facebook.

As fans gear up for the football season, they can find solace in knowing that Wingstop is determined to enrich their experience with delicious food that brings friends and family together, making every game day another reason to celebrate. With the Lemon Pepper Trio and innovative Wing Pass, this season promises to be as memorable as the games themselves!

Topics Consumer Products & Retail)

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