UniUni Elevates Sheila Berry as Chief Revenue Officer to Drive North American Expansion

In a bold move to enhance its foothold in the North American market, UniUni has named Sheila Berry as its new Chief Revenue Officer (CRO). This appointment was made on July 8, 2025, and reflects the company's commitment to growth through strategic leadership.

Berry brings nearly 20 years of extensive experience in the e-commerce sector, specifically within the logistics realm. Her previous roles include prominent leadership positions at Borderfree and Newgistics, companies well known for their contributions to e-commerce logistics. Most recently, she played a pivotal role at Shopify, where she led global logistics product partnerships. This diverse background equips her with the insight and knowledge necessary for fortifying UniUni’s revenue-generating strategies.

Peter Lu, the CEO of UniUni, praised Berry's exceptional track record and stated, "Her ability to integrate teams, drive revenue, and build trusted partnerships will be instrumental as UniUni continues to scale and strengthen our position as a trusted last-mile delivery partner for e-commerce brands across North America." This endorsement underscores the high expectations placed on Berry to not only maintain but also amplify UniUni's growth trajectory.

Throughout her career, Berry has significantly impacted the e-commerce logistics landscape. She has been involved in six major transactions within the sector, including one IPO and five M&A activities. Her leadership contributions have consistently propelled operational capabilities, driven revenue growth, and led to commercial advancement for various innovative companies.

At UniUni, Berry’s primary focus will be to enhance the company’s go-to-market strategy while expanding its commercial partnerships and accelerating profitable growth in North America. This strategy is essential as UniUni aims to meet the rising demand for efficient last-mile logistics in a rapidly evolving e-commerce environment.

Berry expressed her excitement regarding the new role, stating, "UniUni is uniquely positioned at the intersection of innovation, operational excellence, and market opportunity. The company's rapid growth and customer-centric approach signal a huge shift in what's possible in last-mile logistics. I'm beyond excited to join the team and help scale UniUni's impact across North America."

Berry’s appointment arrives at a crucial time as UniUni is experiencing rapid expansion across both the U.S. and Canada. The company has reported an increase in daily package volumes, enhanced operational capacity, and a broadened network of partners catering to both cross-border and domestic logistics needs. These developments indicate a strong market demand and an expanding customer base eager for reliable last-mile delivery solutions.

Founded with the mission to revolutionize the logistics landscape for e-commerce, UniUni integrates advanced technology with efficient delivery solutions. This enables businesses, ranging from emerging online platforms to well-established e-commerce giants, to deliver an unparalleled shopping experience to their customers. Recognized by Deloitte as one of the fastest-growing companies in North America, UniUni is setting high standards in service and operational efficiency.

In conclusion, the appointment of Sheila Berry signifies a pivotal step for UniUni as it continues to carve out its niche in the last-mile delivery sector. With her wealth of experience and proven leadership skills, Berry is poised to usher in a new phase of growth and innovation for the company. The e-commerce industry stands at a crossroads, and with Berry at the helm of revenue strategy, UniUni is well-positioned to navigate the challenges and opportunities that lie ahead.

Topics Consumer Products & Retail)

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