Sweet Sensation: The CARAMEL CROWN Pops Up at Daimaru Tokyo!

For a limited time only, dessert lovers in Tokyo have something to look forward to as the acclaimed caramel sweets brand THE CARAMEL CROWN makes its first appearance in the capital. Running from April 8 to April 14, 2026, a pop-up store will open at Daimaru Tokyo's main floor, specifically in the MVP Sweets section. Managed by Grapestone, a company based in the heart of Ginza, this specialty store is dedicated to creating exciting caramel desserts that tantalize the taste buds.

Established in Osaka, THE CARAMEL CROWN has caught the attention of dessert enthusiasts since its debut at Hanshin Umeda Main Store last April. The brand features a unique philosophy centered around the seducing pairing of melting caramel and rich butter aromas. The confectionery quickly gained popularity, leading to long lines of customers eager to savor the creations.

When you visit the pop-up store, make sure to try the flagship item, THE Butter Caramel Sandwich. This special treat stands out due to its luscious texture and the moment you take a bite, the caramel filling flows generously. The design of the packaging, featuring beautiful shades of caramel, adds a stylish touch, making it an ideal gift for friends and family. Experience a moment of pure joy with every delicious bite.

New Sensation: THE Butter Caramel Sandwich

The Butter Caramel Sandwich is designed for those who crave an indulgent experience. What sets it apart is the buttery caramel, which is crafted with great care to achieve a rich, deep flavor. The unique Melting Robe Method wraps a hot blob of luscious caramel in fondant, allowing you to enjoy the freshly made softness in a sandwich-style treat. The buttery caramel melts exquisitely in your mouth, complemented by the crunch of the buttery sable cookie that holds it all together.

The Butter Caramel Sandwich comes in several sizes:

- 5 pieces for ¥1,188 (tax-inclusive ¥1,100)
- 8 pieces for ¥1,944 (tax-inclusive ¥1,800)
- 12 pieces for ¥2,916 (tax-inclusive ¥2,700)

Explore More Caramel Delights

The pop-up will also feature a selection of other luxurious caramel desserts:

Caramel Mille-Feuille

This delightful creation combines silky butter caramel chocolate cream with a crispy, layered base. The 108-layer puff pastry is topped with almond slices, providing a satisfying crunch and balance with the sweetness. Available at 5 pieces for ¥1,080 (tax-inclusive ¥1,000).

Caramel Cake

Indulge in a rich butter caramel cake crafted from premium bitter caramel paste wrapped in a moist, juicy cake baked in a crown shape. A tart base adds an exciting textural contrast, while the aroma of New Zealand butter provides a delightful finish. Available at 4 pieces for ¥1,134 (tax-inclusive ¥1,050).

Caramel Crown Gift Set

For those wanting to share the delightful experiences of THE CARAMEL CROWN, the gift set combines three varieties of butter caramel sweets:

- 12 pieces for ¥3,240 (tax-inclusive ¥3,000)
- 20 pieces for ¥5,400 (tax-inclusive ¥5,000)

Event Details

- Dates: April 8 to April 14, 2026
- Location: Daimaru Tokyo, 1st floor MVP Sweets

Please note that due to high demand, some popular items may sell out quickly. Don't miss this first chance to indulge in the exquisite world of THE CARAMEL CROWN. Surround yourself in sweet moments and let every bite melt away your worries!

About THE CARAMEL CROWN

THE CARAMEL CROWN is not just about sweets; it's an experience that combines the essence of rich caramel and buttery goodness. The brand's logo features a golden caramel crown, symbolizing its commitment to delivering delicious and memorable desserts. As you enjoy these treats, you'll discover that the connection between great taste and craftsmanship is simply irresistible.

For more information on products and the brand, visit their official website or find them on Instagram.

About Grapestone

Since its inception in 1978, Grapestone has been at the forefront of the dessert revolution with a variety of brands that have pushed boundaries in the confectionery world. From the original Ginza Budonoki, a pioneer store for authentic desserts, to well-known names like Ginza no Budo and Tokyo Banana, their expertise and innovation continue to charm customers with every bite.