#Japan #franchise expansion #Niigata Ramen #Success Light #Kawasaki, Kanagawa

Success Light's Bold Move in the Ramen Industry

In a remarkable move within the restaurant industry, Success Light Co., Ltd. has opened its second franchise location of the acclaimed Niigata Snow Country Ramen, marking a significant milestone in its growth strategy. The new shop, located in Futako-Shinchi, Kawasaki City, Kanagawa Prefecture, officially opened its doors on July 3, 2026, just two months after the first store debuted in Yamaguchi Prefecture.

Grand Opening Event

The grand opening celebration was highly anticipated, especially following a successful pre-opening on July 2, where the shop featured its signature dish, the "Back Fat Chinese Soba," priced at a special introductory rate of 500 yen for the first 200 bowls sold. Despite inclement weather, enthusiastic customers formed long lines outside the premises, reflecting the strong local interest.

In addition, the new store organized an opening campaign exclusively for friends of its LINE official account, offering discounts on its three main specialties. This strategic promotion attracted numerous patrons eager to enjoy delicious ramen at a reduced price, solidifying the shop's presence in the area.

The details of the Niigata Snow Country Ramen Futako-Shinchi store are as follows:

• - Address: 1-3-5 Suwa, Takatsu Ward, Kawasaki City, Kanagawa Prefecture, 213-0004
• - Phone: 080-4118-5865
• - Hours: 11 AM - 11 PM (Closed irregularly, check SNS for updates)
• - Instagram: ramennaojifutagoshinchi
• - Website: Shop Details

First Store Triumph in Yamaguchi

Before the grand opening in Kanagawa, on May 28, 2026, the first outlet opened in Yamaguchi's Sanyo-Onoda City. The response was overwhelmingly positive, garnering rave reviews from the local community. Many patrons have praised the flavorful broth, noting its balance of rich niboshi (dried sardine) flavor without any unpleasant bitterness. As the first outlet in the Chugoku region, it has drawn customers from afar, leading to a growing base of loyal repeat visitors.

• - Address: 1-5-10 Hinode, Sanyo-Onoda City, Yamaguchi Prefecture, 756-0091
• - Phone: 0836-39-8354
• - Hours: 11 AM - 2 PM & 5 PM - 10 PM (Closed irregularly, updates through SNS)
• - Parking: Available for 10 vehicles
• - Instagram: ramennaojiyamaguchi
• - Website: Shop Details

Vision Behind the Franchise

Success Light's decision to venture into the ramen business stems from its long-standing intention to embrace food as a vital aspect of everyday life, contributing to the fundamental areas of "clothing, food, and shelter." The company's CEO, Makoto Nagasaki, emphasized the significance of ramen culture in Japan, stating, "Food is an indispensable element of people's daily lives. The Japanese ramen culture deserves to be recognized globally, and as a franchise owner of Naoji, I aim to share its value with a wider audience."

Going forward, Success Light plans to aggressively expand its presence across Tokyo and surrounding three prefectures, creating community-focused restaurants while further promoting Japanese ramen culture.

About Niigata Snow Country Ramen

Founded in 2005, Naoji began as a small izakaya known as "Mukashi Shokudo Naoji" in Niigata, where its homemade ramen quickly gained popularity. It distinguished itself as a key player in the burgeoning Niigata ramen scene, expanding its reputation nationwide. The brand stands by its motto, "Taste of Niigata, forever. New flavors abound," as it continues to bring its unique ramen offerings across the country.

Official Website: Naoji
Head Office: Men Japan, Co., Ltd., 6-20-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 32F. CEO: Atsuhiro Sakata.

Company Overview of Success Light

• - Company Name: Success Light Co., Ltd.
• - CEO: Makoto Nagasaki
• - Location: 36 Nihon Dori, Naka Ward, Yokohama City, Kanagawa Prefecture, City Tower Yokohama 311
• - Founded: March 2026
• - Business Areas: Fitness, Relaxation, and Food Services.