#USA #Los Angeles #Total Wine & More #liver health #The Plug Drink

The Plug Drink Expands into Total Wine & More Locations Nationwide

The Plug Drink, known for its clinically validated liver health supplements, has taken a significant step forward by launching its product in all Total Wine & More locations across the United States. This collaboration with the largest independent alcohol retailer in the country, which boasts a vast selection of wines, beers, and spirits, marks a pivotal moment for The Plug.

A Strategic Retail Partnership

Founded in 1991, Total Wine & More operates nearly 300 stores nationwide, specializing in fine wines, diverse beers, and comprehensive selections of spirits. By partnering with such a major player in the retail industry, The Plug aims to enhance its visibility and accessibility to consumers interested in maintaining their liver health, especially during the holiday season when alcohol consumption is typically at its peak.

Ray Kim, the CEO of The Plug, expressed excitement about this partnership, remarking, "We're absolutely thrilled about this retail partnership and all the opportunities it brings." The partnership is especially timely, as an exclusive promotion will occur from December to early February, allowing customers to purchase two Plug Drinks for a dollar off, capitalizing on the holiday rush.

Innovating Recovery Solutions

The Plug Drink is recognized as a dual recovery beverage, formulated to alleviate hangover symptoms and support liver function. What's unique about this launch is that consumers will have the opportunity to purchase these drinks individually, rather than in packs, making them more accessible.

Justin Kim, Co-Founder and COO of The Plug, mentioned, "Partnering with the largest alcohol retailer was always a dream of ours, and we're proud to actually be able to witness it now… This really goes to show how much our brand has grown and the efficacy of our formula."

Starting primarily as an online brand, The Plug has rapidly expanded its physical presence in stores like BevMo! and Liquor Barn. This latest move into Total Wine & More represents the largest footprint the brand has achieved in retail thus far.

Addressing Vital Health Concerns

The founders, Ray and Justin Kim, established The Plug in 2019, recognizing an alarming rise in fatty liver disease which affects about 1 in 3 Americans. Their innovative formula incorporates South Korean herbal components along with hydrating electrolytes, promoting both immediate relief and long-term liver health.

With initiatives like launching a new line of supplement pills and enhancing their subscription program to offer better benefits, The Plug is committed to advocacy around liver health. The brand has also partnered with a telehealth nutrition company to offer free consultations, further promoting their message of wellness and responsible liver care.

Future Aspirations

With a clear vision and determined goals, The Plug intends to continue expanding its market presence while educating the population about liver health. The company's achievements, including a recent place on the Inc. 5000 list, have solidified its reputation as a rising star in the health and wellness realm.

“We’re passionate about educating others about the liver, and that will always be a priority for us,” Justin mentioned, signaling their commitment to health innovation and support. As consumers become more health-conscious, The Plug Drink stands out as a leading solution for those looking to enjoy their social gatherings responsibly while caring for their health.

Make sure to check out The Plug Drink at Total Wine & More and join the movement towards better liver health this holiday season!