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Free Online Seminar: Mastering Social Media for Professionals in the Age of AI

On July 13, 2026, at 6:30 PM, the Japan Professional Speaker Association (JPSA) will host a unique online seminar titled, "Social Media Strategies for Professionals: Leveraging YouTube to Become the Preferred Expert". Led by tax advisor Katsuya Watanabe, this session aims to equip professionals with essential skills to navigate social media platforms effectively.

Background of the Event

In today's rapidly evolving digital landscape, the way business owners seek experts has transformed dramatically. Nowadays, potential clients turn to the internet and social media for preliminary research, wanting to consult with a professional they feel confident about. However, in the field of professional services, outdated perceptions persist, such as the belief that YouTube is only for younger audiences or that video content is too challenging to produce. This misconception can hinder many professionals from fully capitalizing on the benefits digital platforms offer.

Thus, this seminar will focus not only on superficial client attraction techniques but also on self-branding and the creation of trust through strategic use of social media and YouTube. Katsuya Watanabe will share his real-life experiences and insights during this engaging session.

About the Speaker: Katsuya Watanabe

Mr. Watanabe established his practice in 2010, quickly gaining recognition for his extensive knowledge as a tax advisor, often referred to as the "tax advisor who conducts audits better than tax auditors". With a proven track record of supporting numerous businesses, he has transformed company dynamics through effective management philosophies, drastically reducing turnover rates. He is proud to have achieved the No. 1 ranking in the comprehensive assessment for auditing firms and tax advisory offices on the employment review site, OpenWork. Currently, he works to enhance the intrinsic value of his practice through information dissemination via platforms like YouTube, while providing multifaceted support to SMEs in implementing philosophy-driven management.

What You Can Expect to Learn

• - The surprisingly strong compatibility between professional services and social media/YouTube.
• - Building a system that prioritizes trust over merely increasing subscriber counts.
• - Key points for efficient information dissemination that won't infringe on your main professional duties.
• - Methods to utilize video content for round-the-clock promotion of your expertise.
• - Information dissemination strategies that maximize the strengths of your professional practice.

Who Should Attend?

• - Professionals looking to enhance their office's visibility and differentiate themselves from competitors.
• - Those seeking new customer acquisition methods that go beyond traditional referrals.
• - Individuals intrigued by social media but unsure where to start.
• - Business leaders or managers wishing to strengthen their organizational branding and recruitment capabilities.
• - Professionals aiming to become the "chosen expert" for future clients by adapting to changing times.

Event Details

• - Event Name: JPSA Professional Affairs Committee July Study Session – "Social Media Strategies for Professionals"
• - Date & Time: July 13, 2026 (Monday) from 6:30 PM to 8:30 PM
• - Format: Online (via Zoom or similar platforms)
• - Participation Fee: Free
• - Organizer: Japan Professional Speaker Association (JPSA), Professional Affairs Committee
• - Registration Method: Please register through the Peatix page available at: https://peatix.com/event/4999527

Join us to dramatically enhance your understanding of using social media effectively for professional growth in this digital era!