Celebrating a Big Leap: Jackson's Launches in Publix
Jackson's, the Snack Super™ brand celebrated for their bold and delicious snacks cooked exclusively in avocado oil, has officially made a grand entrance into Publix stores. Beginning June 24, this launch marks a significant milestone in their national retail expansion efforts, reaching customers in over 1,400 Publix locations across the Southeastern United States.
Why Publix?
As one of the most celebrated grocery chains in the Southeast, Publix is known for its loyal customer base that prioritizes quality and flavor. For Jackson's, partnering with Publix signifies more than just broader distribution; it is about connecting with a passionate audience that values transparency in ingredients and taste. The Jackson's team expressed their excitement, stating, "Publix has always been a key retailer for us. Their shoppers are incredibly loyal and intentional about what they buy. Being on the shelves here is a big moment."
Jackson's Product Range
The initial array of snacks rolling out includes:
- - 5 oz Sweet Potato Sea Salt Chips
- - 5 oz Classic Kettle Chips
- - 5 oz Sea Salt Super Veggie Straws
- - 5 oz Cheddar Super Veggie Straws
Each snack is crafted with genuine veggie ingredients and is low-heat cooked in avocado oil to ensure that both flavor and health benefits are preserved. Furthermore, Jackson's snacks cater to a variety of dietary preferences as they are non-GMO certified, vegan, kosher, free from allergens, and compatible with paleo and keto diets.
Meeting Consumer Demand
The launch into Publix aligns with Jackson's commitment to meeting the increasing demand for snacks that marry flavor with nutritional integrity. Consumers are actively looking for options that not only taste great but also align with their wellness goals. As co-founders Megan and Scott Reamer noted, "For us, entering Publix isn't just about adding another retailer; it's about meeting customers where they already are."
Jackson's aims to maintain its values while expanding its reach. The brand insists on using real vegetable ingredients and cooking methods that keep the snacks unique and wholesome. This dedication began in a kitchen in Crested Butte, Colorado, inspired by their son Jackson’s health journey, and has led to a passionate mission focused on creating delicious snacks from thoughtfully sourced ingredients.
A Commitment to Quality
Today, all Jackson's snacks are produced in a state-of-the-art facility in Muskego, Wisconsin, ensuring end-to-end control over quality, innovation, and manufacturing processes. Following substantial investment from Shark Tank’s Rohan Oza, Jackson's has emerged as a widely loved brand with a presence in major retailers, including Target, Costco, Whole Foods, and more.
In January 2025, Instacart recognized Jackson's as one of the fastest-growing emerging brands, reflecting its enthusiastic reception in the snack market. Customers can also order Jackson's products online in multipacks and variety packs through their website SnackJacksons.com and on Amazon.
Final Thoughts
As Jackson's expands its footprint into Publix, the brand is poised to tap into a community that appreciates premium snacks while fostering a sense of connection to health-conscious living. Their journey from a humble kitchen to becoming a nationally recognized brand captures the essence of a transformation driven by quality and a passion for snack innovation. To explore their full range of snacks made with real veggies and bold seasonings, check out SnackJacksons.com today.