Rockstar Energy Open to Feature Major Music Acts at Its Inaugural Snowboarding Festival

Rockstar Energy Open to Feature Live Music at Breckenridge

The excitement is brewing for the upcoming Rockstar Energy Open, a brand new snowboarding competition and festival that promises to deliver thrilling performances, entertainment, and plenty of fun. Slated to take place over three days starting December 19 at Breckenridge Ski Resort in Colorado, this event will kick off with the highly anticipated Rail Jam competition.

A Weekend of Snowboarding and Celebration

Comprising a variety of activities, the Rockstar Energy Open will begin with the Rail Jam at 3:30 PM on the first day, where top athletes will showcase their skills on a purpose-built terrain course. This year’s lineup boasts competitive talent, including local Denver rider Egan Wint and Rockstar Energy athletes Brandon Davis and Ylfa Runarsdottir, joined by Olympian Raibu Katayama, as they vie for top spots in a 20-minute jam format, ultimately leading to final rounds for the best performers.

Once the outdoor action wraps up, the festivities shift to the Blue River Plaza, coinciding with Breckenridge's iconic Ullr Fest celebration. From 6 PM until 9 PM, attendees will enjoy a film festival featuring short films, interactive experiences, giveaways, and live music. Notably, this year’s headliners are DJ Westend from New York and tech-house DJ Torren Foot from Australia, bringing their unique beats to elevate the weekend's atmosphere. These performances are set to begin at 7:30 PM, creating a vibrant ambiance as the crowd engages in a celebration of snow, music, and community.

Premier Competitions Underway

The following day marks the beginning of the Park Style competition, highlighted by the Men's Video Qualifying Series (VQS) that includes both men's and women's semi-finals. Emerging talents and established professionals, including Olympians Red Gerard and Jamie Anderson, will be competing in high-stakes showdowns, showcasing their skills and creativity. The excitement will continue as top performers from video submissions join these legends to battle for glory right on the snow.

Steve Mateus, the director of sports marketing at Rockstar Energy, expresses the unique vision behind this event: "The Rockstar Energy Open merges an all-new, unique competition with a festival atmosphere. Pairing world-class riding with music creates the perfect vibe to fuel the crowd and elevate the athletes, making this weekend a grand celebration!"

Kemp Curley, managing director of Platfrm, emphasizes the immersive nature of the festival: “Bringing the Rail Jam to Breckenridge and lighting up Blue River Plaza with films, fans, and a concert creates a weekend of creativity that aligns perfectly with our mission at the Rockstar Energy Open. We are thrilled to unite the local community in such an unforgettable way.”

Access and All-Around Fun

Fans can expect an inclusive atmosphere, as the entire festival is free and open to the public. For those looking to elevate their experience, a limited RSEO Premium VIP Experience upgrade will also be available. Beyond exciting competitions and music, attendees will have the chance to engage with sponsor activations and purchase exclusive merchandise, turning the environment into a vibrant festive market.

The final day of the Rockstar Energy Open wraps up with the Men's and Women's Park Style Finals, scheduled from 10 AM to 2 PM on Sunday. In addition to the live action, fans worldwide can tune in as competitions will be livestreamed through ThePlatfrm.com and broadcast via ProSieben and FuelTV.

Stay connected for further updates, athlete bios, and information by visiting theplatfrm.com and rockstarenergyopen.com. Catch the wave of excitement leading up to this inaugural event!

About Rockstar Energy

Founded in California in 2001, Rockstar Energy Drink has made it their mission to empower individuals with functional energy, helping them stay energized both mind and body. With over 40 products available in more than 30 countries, Rockstar continues to thrive as a global leader in energy drinks.

About Platfrm

Established in 2024, Platfrm aims to elevate the landscape of action sports by delivering genuine stories through engaging coverage of live events and athlete features. Their commitment to innovation sets them apart as they strive for the future of action sports.