Fanta Unites Horror Icons for a Spooky Halloween Experience with Universal Pictures and Blumhouse

Fanta Brings Together Iconic Horror Figures for Halloween



As Halloween approaches, fans of horror have plenty to look forward to as Fanta, in collaboration with Universal Pictures and Blumhouse, introduces an extraordinary global partnership. This initiative will unite some of the most renowned horror icons, each bringing their unique flair in a distinctive Halloween-themed campaign. For the first time, characters such as Chucky from Child's Play, Freddy Fazbear from Five Nights at Freddy's, The Grabber from Black Phone, M3gan, and Michael Myers from Halloween are set to thrill fans around the globe.

The Ultimate Halloween Line-Up



This collaboration is not just a promotional scheme; it signifies a convergence of iconic horror storytelling with the playful essence of Fanta's thrilling flavors. Horror enthusiasts can indulge in the limited-edition Halloween Collection featuring various flavors, among which is Chucky's Punch, a special fruit punch variant. From September through October, fans will be treated to a series of themed experiences that will build excitement leading up to Halloween.

Character Flavor Profiles



The limited-edition drinks will showcase each character on different flavors, drawing fans further into this haunting yet delightful experience. Each character is associated with a specific Fanta flavor:
  • - Chucky graces Chucky's Punch, representing the charisma of horror.
  • - The Grabber is showcased on Strawberry, bringing a chilling twist.
  • - Freddy Fazbear appears on both Orange and Orange Zero Sugar, a nod to his animated charm.
  • - M3gan, the robotic sensation, is featured on Grape.
  • - Michael Myers stands out with the exclusive Pineapple flavor available in the U.S.

Scanning for Surprises



The fun doesn’t stop at just flavors. Fans can enhance their experience by scanning QR codes located on the packaging. This grants access to exclusive content and interactive opportunities, effectively blending the consumption of fizzy drinks with engaging storytelling. Ibrahim Salim Khan, Global VP of Fanta at The Coca-Cola Company, articulated the excitement: "Fanta promises deliciousness, and what better occasion to have a little fun with that than Halloween? This season, we're excited to welcome back legendary horror icons, not to haunt you, but to join the fun! They just Wanta Fanta!"

Upcoming Films to Watch



Additionally, Universal Pictures will release two new films that further dive into the lore of these horror figures, including Black Phone 2, hitting theaters on October 17, and Five Nights at Freddy's 2, releasing on December 5. These films continue Blumhouse’s tradition of delivering edge-of-your-seat entertainment, and fans can look forward to them as they sip on their favorite Fanta flavors.

A Community of Halloween Fans



As part of this large-scale campaign, horror icons will appear across various platforms, from retail outlets to vending machines, allowing you to grab a drink while surrounded by your favorite horror characters. It’s an exciting time for fans, with the message clear: don’t allow the horror icons to take all the Fanta! The full Halloween Collection flavor range is already available nationwide.

In summary, Fanta’s partnership with Universal Pictures and Blumhouse is a creative blend of festive fun and thrilling nostalgia that is bound to make this Halloween unforgettable. Be sure to join the hunt for limited-edition flavors and enjoy the upcoming cinematic releases that promise to keep you on the edge of your seat. For more information, visit Fanta’s official website.

Topics Consumer Products & Retail)

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