Trust & Will Secures Place in 2026 Inc. 5000 for Four Consecutive Years
Trust & Will, a prominent name in the digital estate planning sector, proudly announces its impressive feat as it ranks No. 1,119 on the 2026 Inc. 5000 list. This marks the company's fourth consecutive year of recognition as one of America's fastest-growing private companies. Co-Founder and CEO Cody Barbo commemorated this achievement by ringing the Nasdaq opening bell in Times Square, further amplifying the significance of this milestone.
Over the past four years, Trust & Will has consistently demonstrated its ability to adapt and thrive, even amid fluctuating market conditions and evolving consumer needs. The company first entered the Inc. 5000 list in 2023 at No. 363, and its journey has only improved since then. Trust & Will achieved a staggering three-year revenue growth rate of 312%, showcasing its sustained performance in the competitive landscape of estate planning.
Earning a spot on this prestigious list is not just a single achievement; it is a testament to a company’s resilience and innovation. Trust & Will has shown that creating significant impact in the industry can lead to multiple years of growth, setting it apart from the many companies aiming for just one breakout year. In the face of increasing competition and regulatory challenges, Trust & Will's commitment to offering accessible, affordable estate planning solutions has resonated with consumers.
Cody Barbo emphasized the importance of this acknowledgment, stating, "Being named to the Inc. 5000 for four straight years is something very few companies ever achieve. This milestone belongs to our entire team and the more than one million families who have trusted us with their legacy." He added, "When we started this company, estate planning was daunting and costly for the average person. Our continued growth indicates that our mission is hitting home, as families seek smarter and more accessible ways to protect their loved ones."
Historically, the Inc. 5000 list has featured industry giants such as Microsoft and Patagonia, bringing into perspective the level of prestige associated with this recognition. Trust & Will's status among such respected companies is a clear declaration of its significant contributions to the estate planning industry.
Trust & Will's journey has been buoyed by impressive milestones over the past year, including the launch of innovative products and partnerships. The introduction of Trust & Will for Attorneys—a platform that helps estate planning attorneys develop long-term relationships with their clients—certainly showcases the company's commitment to reshaping the landscape of estate planning. This AI-powered solution ensures that lawyers can move beyond mere document creation to provide comprehensive client engagement.
The Featured Nonprofit Program also connects donors with mission-driven organizations, highlighting Trust & Will's proactive approach to enhancing community relationships. This program has already facilitated an estimated $4 billion in bequest value for various philanthropic causes.
Additionally, the collaboration with Fifth Third Bank has brought about significant achievements, including over 39,000 wills redeemed and more than 3,000 trusts created within the first year of partnership. These results underscore the effectiveness of Trust & Will’s products and services in ensuring the protection of estate assets.
The growth of Trust & Will is grounded in its continuous dedication to expand its service offerings while remaining focused on the needs of its clients. With a network of over 26,000 financial advisors and over 145 enterprise partners, the platform is not only simplifying the estate planning process for individuals but is also forging strong partnerships that bolster financial security for families.
Adding to its accolades, Trust & Will has earned multiple awards this year, including recognition from Fast Company as one of the World's Most Innovative Companies. Furthermore, its impact in the fintech space was acknowledged when it was named one of the Americas' fastest-growing companies by the Financial Times.
The Inc. 5000 list showcases a diverse array of companies across various sectors, emphasizing resilience and the entrepreneurial spirit driving the U.S. economy. The collective success of these companies, which included adding over 627,000 jobs in the past three years, drives home the importance of continuous innovation and exceptional customer service.
As Trust & Will continues to progress, it stands as a beacon of accessibility and affordability in the estate planning realm. By leveraging digital solutions and AI-driven innovations, the company is positioned for even greater successes in the years to come. Whether through partnerships, product launches, or customer engagement, Trust & Will is steadfast in its mission to revolutionize estate planning functions, demonstrating that strategic growth aligns with fulfilling customer needs. As it prepares to celebrate its ongoing successes, Trust & Will remains committed to helping families create their legacies with confidence and care.
Over the past four years, Trust & Will has consistently demonstrated its ability to adapt and thrive, even amid fluctuating market conditions and evolving consumer needs. The company first entered the Inc. 5000 list in 2023 at No. 363, and its journey has only improved since then. Trust & Will achieved a staggering three-year revenue growth rate of 312%, showcasing its sustained performance in the competitive landscape of estate planning.
Earning a spot on this prestigious list is not just a single achievement; it is a testament to a company’s resilience and innovation. Trust & Will has shown that creating significant impact in the industry can lead to multiple years of growth, setting it apart from the many companies aiming for just one breakout year. In the face of increasing competition and regulatory challenges, Trust & Will's commitment to offering accessible, affordable estate planning solutions has resonated with consumers.
Cody Barbo emphasized the importance of this acknowledgment, stating, "Being named to the Inc. 5000 for four straight years is something very few companies ever achieve. This milestone belongs to our entire team and the more than one million families who have trusted us with their legacy." He added, "When we started this company, estate planning was daunting and costly for the average person. Our continued growth indicates that our mission is hitting home, as families seek smarter and more accessible ways to protect their loved ones."
Historically, the Inc. 5000 list has featured industry giants such as Microsoft and Patagonia, bringing into perspective the level of prestige associated with this recognition. Trust & Will's status among such respected companies is a clear declaration of its significant contributions to the estate planning industry.
Trust & Will's journey has been buoyed by impressive milestones over the past year, including the launch of innovative products and partnerships. The introduction of Trust & Will for Attorneys—a platform that helps estate planning attorneys develop long-term relationships with their clients—certainly showcases the company's commitment to reshaping the landscape of estate planning. This AI-powered solution ensures that lawyers can move beyond mere document creation to provide comprehensive client engagement.
The Featured Nonprofit Program also connects donors with mission-driven organizations, highlighting Trust & Will's proactive approach to enhancing community relationships. This program has already facilitated an estimated $4 billion in bequest value for various philanthropic causes.
Additionally, the collaboration with Fifth Third Bank has brought about significant achievements, including over 39,000 wills redeemed and more than 3,000 trusts created within the first year of partnership. These results underscore the effectiveness of Trust & Will’s products and services in ensuring the protection of estate assets.
The growth of Trust & Will is grounded in its continuous dedication to expand its service offerings while remaining focused on the needs of its clients. With a network of over 26,000 financial advisors and over 145 enterprise partners, the platform is not only simplifying the estate planning process for individuals but is also forging strong partnerships that bolster financial security for families.
Adding to its accolades, Trust & Will has earned multiple awards this year, including recognition from Fast Company as one of the World's Most Innovative Companies. Furthermore, its impact in the fintech space was acknowledged when it was named one of the Americas' fastest-growing companies by the Financial Times.
The Inc. 5000 list showcases a diverse array of companies across various sectors, emphasizing resilience and the entrepreneurial spirit driving the U.S. economy. The collective success of these companies, which included adding over 627,000 jobs in the past three years, drives home the importance of continuous innovation and exceptional customer service.
As Trust & Will continues to progress, it stands as a beacon of accessibility and affordability in the estate planning realm. By leveraging digital solutions and AI-driven innovations, the company is positioned for even greater successes in the years to come. Whether through partnerships, product launches, or customer engagement, Trust & Will is steadfast in its mission to revolutionize estate planning functions, demonstrating that strategic growth aligns with fulfilling customer needs. As it prepares to celebrate its ongoing successes, Trust & Will remains committed to helping families create their legacies with confidence and care.
Topics General Business）
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