#Japan #Tokyo #Instagram #Shuttlerock BBF #Peach Aviation

Peach Aviation Campaign Utilizes Shuttlerock BBF for Instagram

Shuttlerock Japan, based in Shinjuku, Tokyo, has launched a new feature in its Instagram campaign tool, Shuttlerock BBF for Instagram, enabling brands to increase user engagement through "mention stories posts". This innovative trigger allows for immediate automated raffle selections and direct message notifications, providing a seamless experience for both companies and users.

Recently, Peach Aviation leveraged this feature in their Instagram campaign, which resulted in over 1,000 submissions in just two weeks and a follower increase exceeding 1,500. This successful outcome included a combination of comments on feed posts and stories featuring the brand's mention, highlighting the effectiveness of the tool.

Understanding the Mention Stories Campaign

The Mention Stories Campaign allows users to enter by following a company’s account and sharing a post in their stories while tagging the brand. By incorporating this into the campaign, companies can ultimately enhance brand recognition and encourage user engagement through natural posts.

Entry Process

1. Follow the company’s Instagram account.
2. Share the campaign post in your stories, mentioning the company’s account.
3. Check your direct messages from the company for the raffle results.

Campaign Examples

Combining elements such as geographical targeting, age demographics, interests, and promotional prizes like discount coupons or tangible rewards can amplify the campaign's reach.

Rationale Behind the Release of the New Features

Shuttlerock Japan recognized that many businesses sought solutions to enhance information dissemination beyond existing followers, boost user-generated content (UGC), and implement effective campaigns using Instagram stories. Therefore, creating a mechanism for users to share mention stories became essential. This strategy not only increases the reach of campaigns but also empowers users to contribute content actively, promoting greater brand visibility.

Advantages of the Mention Stories Campaign

By integrating stories posts into campaign participation criteria, brands can achieve:
1. Broadened Reach: Users’ stories allow for exposure to new audiences beyond the existing follower base.
2. Enhanced UGC Creation: Campaign messages can be organically disseminated through users’ own postings.
3. Increased Engagement: Combining different entry methods fosters interaction between users and brands.
4. Support for Account Growth: Although gaining new followers is beneficial, the campaign also drives visits to profiles and enhances story engagements.

Results from Peach Aviation’s Campaign

Peach Aviation executed a dual-entry campaign, asking participants to tag friends in comments while also sharing their stories. The results were remarkable, with over 1,000 entries and substantial engagement reflecting interest in future travel plans.

Participants were encouraged to comment on what they would like to do in Osaka, gathering valuable sentiment data that could be utilized for future marketing initiatives.

Upcoming Campaigns

In an era where information sharing and community engagement through social media platforms are critical, Shuttlerock Japan plans to continue offering solutions that facilitate communication between brands and users. The introduction of the Mention Stories Campaign is only the start of efforts aimed at enhancing social media marketing strategies.

About Shuttlerock BBF for Instagram

Shuttlerock BBF for Instagram provides various campaign strategies, including follow and comment campaigns, and instant win functionalities. By utilizing this tool, companies can ensure effective follower acquisition, UGC creation, improved engagement, and increased brand recognition tailored to their marketing goals.

Conclusion

For businesses aiming to not only increase followers but also leverage UGC and encourage information dissemination, the Mention Stories Campaign via Shuttlerock BBF can be a game-changer in navigating the dynamic landscape of Instagram marketing strategies.