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TNL Mediagene’s Expansion into Taiwan's Taxi Advertising Market

TNL Mediagene, a leading digital media group headquartered in Tokyo and traded on NASDAQ under the symbol TNMG, is making significant strides in the advertising sector by launching video advertisements on GROWTH TAIWAN, a prominent taxi signage media service in Taiwan. Set to commence on November 3, 2025, this initiative marks the first entry of a Japanese company into Taiwan's taxi advertising market, which is rapidly gaining traction.

The new video ads are designed for THE TAIWAN TAXI VISION GROWTH, a service that is aimed at effectively reaching high-income women and business professionals—two demographic groups that dominate the urban taxi market in Taiwan. Taxi usage is particularly popular in metropolitan areas like Taipei, making it a lucrative marketplace for advertisers.

Understanding the Audience

Research indicates that the primary users of taxis in Taiwan possess significant disposable income and are highly receptive to products that enhance their lifestyle, beauty, and wellness. With an average monthly viewership of around 16 million for its media brand, Roomie International Mandarin Edition, TNL Mediagene is well-positioned to captivate this audience through innovative advertising formats.

Notable media brands associated with TNL Mediagene in Japan, such as Gizmodo Japan and Business Insider Japan, have successfully created video content aimed at brand promotion, suggesting a solid foundation for this Texas expansion.

The Strategy Behind the Launch

TNL Mediagene's strategy for this launch revolves around leveraging its video content capabilities to foster a new channel for targeted advertising. According to the company’s Co-Founder and CEO, Joey Chung, this venture represents a substantial opportunity for advertisers to harness premium media content that prioritizes brand safety through contextually relevant messaging.

Kate Lin, Editor-in-Chief of Roomie International Mandarin Edition, emphasized the importance of this media format in enhancing viewers' commuting experiences, stating, "We are eager to present our content in an engaging video format that transcends traditional text and images, providing valuable insights into lifestyle enhancements that resonate with our audience."

A Unique Advertising Environment

What sets GROWTH TAIWAN apart from competitors is its robust network of taxi signage, which encompasses a significant portion of urban transport vehicles. The service includes approximately 11,500 vehicles in Tokyo's Special Wards and the Busan Transportation Area, ensuring extensive outreach. Given that Taiwan's taxi fleet mirrors this trend with a concentration in populous cities, TNL Mediagene anticipates a strategic edge in tapping into this vibrant market.

Motoko Imada, Co-Founder and President, remarked on the synergy between TNL Mediagene's existing media operations in Japan and its new advertising initiative in Taiwan. The incorporation of video advertising into the GROWTH TAIWAN platform enhances its content marketing capabilities, offering advertisers not just reach but also meaningful engagement with their desired demographics.

Looking ahead, GROWTH TAIWAN will explore diverse video ad formats, further catering to the tastes and preferences of Taiwanese consumers. This unfolding venture signifies TNL Mediagene's ongoing commitment to innovating media strategies and aligning them with market dynamics.

About TNL Mediagene

Founded through the merger of The News Lens Co., Ltd. of Taiwan and Japan's Mediagene Inc., TNL Mediagene operates as a versatile digital media and data entity, offering a wide spectrum of content across various languages and platforms. By fostering partnerships and expanding its media influence through avenues such as taxi signage advertising, TNL Mediagene continues to empower its advertisers in reaching target audiences effectively.

As the media landscape evolves, TNL Mediagene stands out not only for its expansive audience reach but also for its dedication to quality content and responsible advertising practices.

For further details, visit TNL Mediagene.