The 2026 NAMM Show: Honoring 125 Years of Music
The 2026 NAMM Show marks a significant milestone, celebrating 125 years of the National Association of Music Merchants (NAMM). This esteemed event is not just a simple trade show; it's a grand gathering of music enthusiasts, industry experts, and professionals from around the globe. Scheduled to take place from January 20-24, 2026, at the Anaheim Convention Center in California, this year’s show promises multiple educational sessions, live performances, and unparalleled networking opportunities.
A Focus on Industry Insights
Central to this year's agenda is the highlight address titled "Industry Insights," to be delivered by NAMM President and CEO John Mlynczak. Targeting a large audience of industry stakeholders, Mlynczak's speech will delve into new resources and initiatives aimed at energizing NAMM's global membership. He intends to share strategies that will bolster the music industry’s future, paving the way for innovative developments and collaborations.
This key session is expected to not only commemorate the rich heritage and achievements that NAMM has cultivated over the past century and a quarter but also to focus on the challenges and opportunities faced within today’s music landscape. Insights from leading figures in both music and business sectors will provide wisdom invaluable to budding musicians and established professionals alike.
Celebrated Guests Set to Attend
The lineup for guest speakers at this year’s show includes some formidable names within the industry.
Rick Beato, a renowned YouTuber and music educator, will bring his extensive experience from years as a multi-instrumentalist and producer to the stage. His knowledge in various music genres will surely add depth to discussions around contemporary trends in music creation and distribution.
Whitney Brown Grisaffi, president of Ted Brown Music, will share her insights drawn from years of leadership and success within a top-tier music retail business. With accolades such as the NAMM Top 100 Dealer and Retailer of the Year, Grisaffi’s perspective on retail strategies and community engagement sets a valuable precedent for those present.
On the corporate side,
Thomas Ripsam, the president of C.F. Martin, brings a lifetime focus on quality instruments and musical craftsmanship. His leadership in a storied company will guide conversations on sustainability and innovation in instrument manufacturing.
From overseas,
Hans Thomann, CEO of the prominent German musical instruments retailer Thomann Musikhaus, will broaden the international perspective at the show. His insights into retail innovations and buyer preferences across different regions will be a major draw for attendees in search of global strategic insights.
A Comprehensive Experience
Attendees can also look forward to five full days of a vast educational roster, live music performances, and showroom exhibitions dedicated to the latest innovations in musical technology. The diversity in programming reflects the multifaceted nature of the music business, allowing for engagement across multiple perspectives—from artists to distributors and tech developers.
Moreover, special emphasis will be placed on community-driven efforts, highlighting NAMM's long-standing partnership with the city of Anaheim, which spans nearly half a century.
With so much planned, the 2026 NAMM Show promises to be an expansive celebration of music and collaboration, embracing a future steeped in tradition as well as innovation. The atmosphere is set to be alive with energy, creativity, and a shared passion for music that has united professionals for generations.
For those looking to attend, further details concerning schedules and registration can be found by visiting
namm.org. Don't miss this remarkable opportunity to witness history in the making at a show that truly represents the heart of the music industry!
In conclusion, the 2026 NAMM Show not only promises insights that can invigorate careers but also acts as a reminder of the community spirit that has drawn together musicians for over a century. Join in this historic milestone as we celebrate the past, embrace the present, and look towards a thriving future filled with music and innovation.