#Japan #Tokyo #Adinte #Daimaru #AIICO

Revolutionizing Product Sampling with AIICO

In the realm of retail innovation, Adinte Co., Ltd., based in Kyoto, has recently made waves with their cutting-edge digital signage IoT vending machines called AIICO. These machines are set to change the way consumers engage with products, particularly cosmetics, in a bustling environment like Daimaru Tokyo Department Store.

Background and Purpose of AIICO

Adinte, known for leveraging IoT and AI in developing retail media solutions, designed AIICO to effortlessly introduce products to customers in a space-efficient manner. This system has found applications in various sectors, from food and daily essentials to fashion, allowing brands to conduct sampling in an unmanned setup. Previously limited to reading two-dimensional barcodes, AIICO has recently expanded its capabilities to accommodate various barcode formats. This upgrade not only enhances user experience for app members but also supports flexible marketing strategies tailored to consumer needs.

As consumer engagement becomes more crucial, especially in the retail sector, this initiative aims at promoting visitation to Daimaru Tokyo for existing app members. By offering a fresh in-store experience through AIICO, Adinte seeks to bridge the gap between product sampling and subsequent purchasing actions, an area that past initiatives struggled to track effectively.

AIICO’s Integration Mechanism and Expected Outcomes

The innovative structure of AIICO now enables it to read app member barcodes directly. Users can seamlessly collect samples using the familiar Daimaru Matsuzakaya app, simplifying the entire process. Additionally, AIICO records member IDs and distribution logs to correlate with in-store purchasing and dining data. This comprehensive system allows for detailed analytics that go beyond mere sample distribution, enabling brands to understand consumer behavior in relation to promotional activities.

Overview of the Sampling Initiative and Collection Method

• - Location: Daimaru Tokyo, 1-9-12 Marunouchi, Chiyoda Ward, Tokyo, 100-6701
• - Position: 2nd Floor, Cosmetics Section (Yaesu Side Elevator Hall)

Eligibility

Only Daimaru Matsuzakaya app members can participate in this offering.

Distribution Overview

By simply presenting the membership barcode on AIICO, members can receive free samples of cosmetics, which will change monthly.

• - September Sample Contents:

- Jill Stuart's Deep Head Cleanse White Floral Sample
- Hands’ Mini Product Samples

Please note that sample collection is limited to one per person each month, and a limited quantity is available. The offerings are subject to sudden changes.

For further details, visit the Daimaru Tokyo Homepage.

Steps to Collect Samples

1. Download and register on the Daimaru Matsuzakaya app.
2. Follow prompts on the vending machine screen to tap the “Sample Here” banner.
3. Click on the “Receive Sample” button.
4. Open the app and hold the “POINT CARD” barcode up to the machine’s scanner.
5. Collect the sample from the exit.

AIICO – The Future of Sampling

AIICO's robust features empower brands to maximize their marketing potential by creating new points of interaction in high-traffic areas. Beyond just collecting purchasing data, AIICO transforms the sampling distribution landscape, promising a dynamic and engaging consumer experience. Adinte's vision includes expanding installation areas and enhancing functionalities, alongside broadening analytical capabilities, to provide unmatched purchase experiences for consumers and valuable marketing solutions for businesses—contributing to the growth of the retail media landscape.

The future looks bright for AIICO as it stands at the intersection of technology and consumer engagement, promising innovations aimed at reshaping the retail experience.