#United States #Los Angeles #Boehringer Ingelheim #Eli Lilly #CORE Kidney

CORE Kidney, Boehringer Ingelheim, and Eli Lilly Unite for Kidney Health

In an inspiring collaboration aimed at raising awareness about kidney health, CORE Kidney has announced a partnership with Boehringer Ingelheim and Eli Lilly and Company, which will be prominently showcased at the 2025 Tournament of Roses® Parade. This initiative seeks to educate the public about the importance of comprehensive kidney disease testing and to motivate individuals at risk to prioritize their health.

The Call to Action

The partnership comes after the startling revelation that over 35 million adults in the U.S. are living with chronic kidney disease (CKD), yet many remain unaware of their condition due to a lack of symptoms, which often only manifest in advanced stages. High-risk groups include those living with type 2 diabetes and high blood pressure, conditions responsible for about two-thirds of CKD cases. Pro Football Hall of Famer, Brian Dawkins, known for his personal connection to these issues, joins the team to encourage those at risk to engage in complete testing, emphasizing that both blood and urine tests are crucial for accurate diagnosis.

Dawkins expresses his dedication by stating, "With my parents having conditions that put them at risk for CKD, I feel proud and blessed to help bring awareness to a cause that hits home for me. We are providing knowledge, which becomes very powerful when applied to your health!"

The Float's Message

The 2025 Rose Parade will feature a striking float themed, "It's In Your Hands - It Takes 2," reflecting the collaborative spirit required in managing kidney health. The design symbolizes the journey of patients, urging them to work closely with healthcare providers to ensure they undergo both critical tests. Andy Vicari, a vice president at Lilly, highlights the float's purpose, stating, "Acknowledging the control that individuals have over their own health is essential. Through our partnership with CORE Kidney, we aim to inspire those at risk for chronic kidney disease to take action."

Music as a Messenger

In a novel approach to healthcare messaging, the float will also incorporate a large-scale boombox playing a remixed version of Rob Base's 1988 hit, "It Takes Two." This engaging twist adds a fun and memorable element to the educational campaign. Brian DiDonato of Boehringer Ingelheim explains, "Music is universal, making it a powerful vehicle for our message of working with your doctor to request complete testing for kidney disease."

This approach not only aims to raise awareness of kidney health but also highlights the interconnectedness of kidney health with cardiovascular conditions, as early detection can unveil hidden risks.

Event Details and Next Steps

The float will appear not only in the 2025 Rose Parade on January 1 but will also be part of the Tournament of Roses® Floatfest from January 1-3, making it accessible to a larger audience. These events encourage visitors to learn more about kidney health and the importance of testing through the resources available at TestYourKidneys.com.

About CORE Kidney

CORE Kidney is an unwavering advocate for patients navigating the complexities of kidney disease, committed to providing education, support, and a sense of community. Their initiatives aim to illuminate the often-overlooked realities of kidney disease while empowering patients to engage in their health journey actively.

This year's float is a hallmark of CORE Kidney's philosophy, focusing on honor for living kidney donors and raising calls to action regarding kidney health screening. The organization continues to foster a supportive network for patients and caregivers, striving to eradicate kidney disease and promote healthy living for all.

In summary, with vital partnerships like these and engaging public outreach initiatives, CORE Kidney, Boehringer Ingelheim, and Eli Lilly are taking significant strides in promoting awareness and prioritizing kidney health, one float and one song at a time.