AnyMind Group Supports Thai News Show 'โหนกระแส' in Reaching 10 Million YouTube Subscribers
In a remarkable achievement, AnyMind Group has played a pivotal role in helping the popular Thai news program 'โหนกระแส' reach an impressive milestone of 10 million subscribers on YouTube.
Since 2023, AnyMind Group has partnered with 'โหนกระแส' to enhance its social media presence, particularly on platforms like YouTube and Facebook. This collaboration has not only led to the acquisition of YouTube's prestigious "Diamond Play Button" in recognition of this milestone but has also significantly boosted the show's overall visibility and revenue.
A Closer Look at 'โหนกระแส'
'โหนกระแส', widely regarded as one of Thailand’s most followed news programs, utilizes a multi-platform approach, delivering content via traditional TV broadcasts as well as through engaging live streams on social media channels. Their innovative strategy of transforming broadcast content into highlight videos has effectively broadened their audience reach.
To achieve substantial growth on social media, AnyMind Group has offered its expertise as a strategic partner. Although the content creation remains in the hands of 'โหนกระแส', AnyMind employs data analysis to understand viewer preferences and assess content performance. This data-driven approach allows for recommendations on audience engagement and optimized content strategy, ultimately fostering growth on both platforms.
Growth Achievements through Data-Driven Strategies
AnyMind Group has concentrated its efforts in several key areas to assist 'โหนกระแส'; including:
- - Data Analysis: Monitoring viewer habits to tailor the content to the audience’s evolving interests.
- - Growth Strategy Development: Crafting unique growth strategies for both Facebook and YouTube channels.
- - Content Strategy and Optimization: Enhancing the quality and relevance of the content produced.
- - Channel Management: Effectively overseeing the operations across social platforms.
The results of these initiatives have been extraordinary. Comparing data from 2022 to June 2026 shows:
- - The YouTube channel has surpassed 10 million subscribers
- - Video views on both Facebook and YouTube have increased by over 300%
- - Revenue on these platforms has seen an increase of more than 400%
Additionally, AnyMind Group also provides support for copyright and rights protection efforts for 'โหนกระแส', combating unauthorized use and impersonation incidents effectively.
Insights from 'โหนกระแส' Team
'show host, กรรชัย กำเนิดพลอย (Kancha Kamnerdploy)', expressed his thoughts, stating, “While 'โหนกระแส' is well-established as a television program, understanding our viewers' interests through data analysis is critical in social media. We strive to adapt our content well to each platform.” He appreciates AnyMind Group's assistance in growing follower counts and furthering engagement metrics.
AnyMind Group’s Country Manager in Thailand,
Takahiko Iwabuchi, shared his pride in being part of 'โหนกระแส's growth story, emphasizing the importance of combining quality content with data insights to optimize strategies for channel expansion. He confirmed the commitment to leveraging technology and expertise to empower creators and media companies for future successes.
About AnyMind Group
Founded in 2016 in Singapore, AnyMind Group has expanded its operations to 15 countries and regions across Asia, becoming a leading technology firm. The company provides a seamless integration of data and operations through its Business Process as a Service (BPaaS) model, supporting brand growth across social marketing, e-commerce, and offline distribution. It is also listed on the Tokyo Stock Exchange (Stock Code: 5027). To learn more about AnyMind Group, visit
anymindgroup.com.