Explore the Buzz at 'Buzz Honey by Pickyou'
In a remarkable collaboration, PARCO and Pickyou have launched a unique marketplace event titled "Buzz Honey by Pickyou." This thrilling thrift market will feature approximately 1,000 vintage clothing items previously worn by around 60 influencers, and it will take place in three notable cities across Japan: Ikebukuro, Hiroshima, and Shizuoka.
Trendsetting Marketplace
Pickyou has emerged as a leading C2C marketplace, particularly popular among Gen Z, showcasing curated second-hand fashion items worn by fashion icons. This initiative stems from the desire to invigorate fashion scenes in regional cities and aligns with Pickyou's mission to cultivate "next culture." After a successful event in spring 2025 that gathered around 2,000 participants across five cities, this autumn the event will pivot to highlight influencers who reside in the respective host cities.
Event Details
The event will take place on the following dates and locations:
- - Hiroshima: September 27 (Saturday), 12:00 PM - 7:00 PM at Hiroshima PARCO, 6th Floor PARCO Factory.
- - Shizuoka: October 26 (Sunday), 12:00 PM - 7:00 PM at Shizuoka PARCO Rooftop.
- - Ikebukuro: November 8 (Saturday), 12:00 PM - 8:30 PM at Ikebukuro PARCO Rooftop.
To gain entry, attendees must be members of the PARCO Members service, which is free to join online on the day of the event. This membership enhances the shopping experience at PARCO stores.
Exclusive Activities
Each event will introduce engaging activities for attendees, including the "HONEY Film" corner. Here, guests can use digital cameras provided on-site to capture memories with fellow attendees, with pictures made available online later. Additionally, a silk-screening booth will allow participants to print a unique logo inspired by honey and the event title on their purchased items or personal belongings, all for free.
Special Finale in Ikebukuro
Ikebukuro will host a spectacular concluding event on November 8, featuring celebrated influencers, live DJ performances, and a special collaboration craft beer brewed by CYCAD BREWING, a local brewery known for its diverse and flavorful offerings. Further details regarding the finale will be revealed in mid-October.
Participating Influencers
The event showcases a dynamic array of influencers, each bringing their unique styles to the marketplace. Here are some who will be present in each city:
Hiroshima Influencers:
... and many more!
Shizuoka Influencers:
... and more!
Ikebukuro Influencers:
- - To be announced in mid-October!
About Pickyou
Pickyou provides a C2C marketplace where fans can purchase items worn by influencers, ensuring quick delivery in as little as one day for orders placed by 2 PM. For more information, visit
Pickyou's website.
Join the buzz and discover a treasure trove of vintage fashion this fall!