The Most Common Ways Women Handle Unused Cosmetics: A Survey Analysis

Insights on Unused Cosmetics among Women in Japan

In a recent survey conducted by BizKi Inc. targeting 2,000 women aged 20 to 59 across Japan, various responses were recorded regarding what women do with their unused or leftover cosmetics. The overarching theme of the survey reflects the evolving attitudes towards beauty products in the context of sustainability and personal preferences.

Survey Overview

The survey, conducted via online research on April 22, 2025, posed a critical question: "What do you do with cosmetics that you no longer use or have left over?" Respondents had multiple options to choose from:
1. Give to family or friends
2. Sell on flea market apps
3. Keep them without a specific purpose
4. Dispose of them via cosmetic collection events
5. Throw them in the trash
6. Use them completely until the end
7. Repurpose them for other uses
8. Other

Results Highlights

Among the 2,000 surveyed women, the most common response was to throw them in the trash, accounting for 37.3% of replies. Following that, 25.9% stated that they always ensure to use their products completely, while 24.1% admitted to keeping them without any clear intention of use.

Interestingly, respondents also noted other behaviors, such as not buying cosmetics at all, reflecting a minimalistic approach towards beauty products.

Age Groups Insights

When breaking down the data by age group, it was found that women in their 20s and 30s were more inclined to sell, give away, or repurpose their cosmetics. This suggests that younger women, typically more tech-savvy, effectively utilize platforms like flea market apps for both sustainability and economic benefits. Many may even use the proceeds from these sales to reinvest in new cosmetics, indicating a circular approach to beauty consumption.

Impact of Children on Responses

The presence of children among respondents also influenced how they dealt with unused cosmetics. Those without children were more likely to report repurposing products or selling them on flea market apps, likely due to having more time to engage in these processes. DIY projects and the effort involved in selling online were more feasible for those with more flexible schedules.

Conclusion and Recommendations

The survey revealed a diverse range of attitudes towards managing unused cosmetics. While many women resort to throwing them away, others have found creative methods to repurpose or sell their products. Still, a significant number feel reluctant to part with items they no longer use, hinting at a psychological attachment.

To address this issue, embracing a more disciplined approach towards cosmetic expiration dates could aid those struggling to declutter. Companies like Kirei Style are dedicated to empowering women with information around beauty, health, and making informed choices in their cosmetics journey. They provide a wealth of resources for those looking to spruce up their beauty routines while being conscious of waste.

For more insights and tips on beauty and health, explore Kirei Style's website here. Their social media platforms further extend their commitment to sharing valuable beauty information and fostering a vibrant community interested in personal care and sustainability. They are actively promoting a healthier, more sustainable approach to beauty, striving to support market growth and consumer awareness.

About Kirei Style

Operating under the motto, "Your current beauty and the radiance of ten years ahead," Kirei Style focuses on providing comprehensive information on skincare, haircare, body care, and health-related topics. They aim to enhance lives by fostering beauty and wellness awareness across communities.

For more detailed insights on beauty trends and health tips, visit their official site: Kirei Style. Follow them on social media to stay updated on their latest endeavors in the beauty and wellness industry.