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MY ONLY FRAGRANCE Arrives in Kumamoto

The renowned custom fragrance specialty store, MY ONLY FRAGRANCE, operated by Fragrance Project Co., Ltd., based in Kyoto, is set to launch its first-ever pop-up store in Kyushu. This significant event will take place at Amu Plaza Kumamoto, located directly next to Kumamoto Station, from September 19th to September 28th, 2025.

In alignment with the opening, two exclusive fragrances have been created specifically for this pop-up event, embodying the essence of Kumamoto's culture and nature, as crafted by the store's fragrance advisors. Not only will these unique scents be available for purchase, but 5% of the sales proceeds will also be donated to the disaster relief fund for victims of the heavy rains that hit the region in August this year. The fragrances are designed with the intention of promoting support for the local community while allowing customers to indulge in a scent that encapsulates the spirit of Kumamoto.

Background - The Purpose Behind Opening in Kumamoto

Fragrance Project Co., Ltd. envisions changing the world through the power of scent. Expanding from its roots in Kyoto, the company aims to introduce custom fragrance experiences across various regions in Japan. This pop-up marks the inaugural appearance in the Kyushu area.

Situated at the heart of Kyushu, Kumamoto boasts easy access from different parts of the region and showcases stunning natural landscapes like the Aso mountains along with a rich culinary heritage. The company aspires to make this pop-up not just a retail event but a collaborative effort to uplift the region through fragrance. Following numerous natural disasters, including earthquakes and heavy rains, Kumamoto has exhibited remarkable resilience, restoring both its economy and spirit. By selling locally-inspired fragrances and donating a portion of the profits to charity, the firm aims to strengthen ties with the local community.

The Exclusive Kumamoto Fragrances

The fragrances available at this pop-up, exclusive to Kumamoto, have been crafted by a team of expert fragrance advisors, including locals from Kumamoto. Each fragrance is a unique expression of the beauty and scenery of the region.

1. Sou-Sou (想蘇)

- Price: Starting from 3,000 yen (10ml), 6,500 yen (50ml), and 8,000 yen (100ml, tax included)
- This fragrance captures the essence of Kumamoto's natural beauty and culture. It evokes the gentle winds flowing through the Aso mountains and the vibrant earth beneath our feet. With a blend of refreshing clarity and deep resonance, it encases the memories of Kumamoto in a harmonious scent.

2. Morning Grace (モーニング グレイス)

- Price: Starting from 3,000 yen (10ml), 6,500 yen (50ml), and 8,000 yen (100ml, tax included)
- Inspired by the streets of Kumamoto, this fragrance offers a delightful blend of bright bergamot and rose, harmonized with soft notes of tea and vanilla. It is light and refreshing, reminiscent of a clear morning light, making it a perfect scent for all-day wear.

In addition to these exclusive fragrances, the pop-up will also offer a custom fragrance experience, allowing customers to create a one-of-a-kind scent catered to their preferences—something that is a hallmark of MY ONLY FRAGRANCE shops.

Pop-Up Details

• - Event Duration: September 19 (Friday) - September 28 (Sunday), 2025
• - Hours: 10:00 AM - 8:00 PM
• - Location: 2nd Floor, Amu Plaza Kumamoto, 3-15-26 Kasuga, Kumamoto City, Kumamoto Prefecture
• - Contents: Sales of two Kumamoto-exclusive fragrances; custom fragrance experience; sales of single fragrances
• - Pricing for Custom Fragrance: 6,500 yen (50ml) and 8,000 yen (100ml, tax included)
• - Booking: Reservations can be made via the official LINE or Instagram DM.

Future Goals - Expanding Beyond Kumamoto

The upcoming initiative aims not only to showcase Kumamoto's charm and memories through scent but also to foster a supportive relationship with the local community. Future plans include leveraging the success of this pop-up to expand into the broader Kyushu area and hold community collaboration events.

Through the creation of fragrances, the company aims to establish a system where enjoying a scent translates into supporting another person, thereby continuing their contribution to society.

About MY ONLY FRAGRANCE

MY ONLY FRAGRANCE is a custom fragrance specialty shop that originates from Kyoto. It champions the vision of changing the world through scent, offering an innovative way for individuals to express their uniqueness through personalized fragrances. Currently, it has six locations in Kyoto, and additional stores in Nagoya, Tokyo, and Yokohama, totaling eleven shops. Customers can choose from dozens of seasonal fragrances, and expert advisors will create a custom scent based on individual preferences, enabling over 10 million possible combinations. The result: a truly unique “personal scent” that is one-of-a-kind.

Company Overview

• - Company Name: Fragrance Project Co., Ltd.
• - Address: 271-2 Tenmancho, Shimogyoku, Kyoto City, Kyoto Prefecture
• - Representative: Shinpei Wada
• - Business: Manufacturing and sales of fragrances, custom fragrance experiences, and event planning
• - Brand Website: MY ONLY FRAGRANCE
• - Corporate Website: Fragrance Project