Nudge Credit Card Launch
2026-06-16 08:09:34

Introducing the Nudge Credit Card: A Unique Way to Support tombonia

Nudge Co. Partners with tombonia for Innovative Credit Card Launch



Nudge Co., based in Chiyoda, Tokyo, has officially partnered with the popular illustrator tombonia to launch a next-generation credit card named the Nudge Card. This new card will be available starting June 16, 2026, and provides a unique way for users to support tombonia through their everyday shopping.

Supporting tombonia through Purchases


The Nudge Card allows cardholders to contribute to tombonia's success simply by using the card. By spending with the card, users can enjoy exclusive benefits offered by tombonia, which include limited-edition rewards and the chance to get customized card designs. Users can choose from two major international brands, JCB and Visa, but can also opt to receive multiple cards with different designs while keeping the same card number.

The Mechanism of Support


Nudge Card has partnered with over 150 artists, sports teams, and local governments to issue a diverse range of credit cards. Whenever users make a purchase through the Nudge Card, a portion of the transaction fees is returned to the partnered club or artist, fostering a new experience where cardholders can support their favorites through daily transactions.

Exclusive Benefits for Users


By registering with the Nudge app and joining the tombonia club, users will unlock various exclusive benefits based on their card usage. Some of the highlighted rewards include:
  • - Animated welcome video featuring Muck
  • - Smartphone wallpapers
  • - Priority passer for exhibitions
  • - Custom-designed cards

Joining the tombonia club allows members to receive an original card design specifically created for club members. The Nudge Card also features a numberless design, enhancing both its aesthetic appeal and security for users. For those who receive a customized card design, an accompanying collectible card for display purposes will also be provided, making it not only a functional credit card but also a cherished item.

About tombonia


The whimsical illustrations by tombonia often feature a lovable dog named Muck, embodying a light-hearted and relaxed style that resonates with fans.

Launch Details


Below are the key features and information regarding the Nudge Card:

  • - International Brands: JCB/Visa
  • - Annual Fee: Free
  • - Card Designs: Includes club original designs and various color collections available for selection. The first card from the color collection is offered free upon new registration.
  • - Issuance Fee: 3,000 Yen (tax included)
  • - Specifications: Numberless, contactless payment capability, and advanced fraud detection systems
  • - Repayment Options: Choose between "Pay Anytime" and "Monthly Consolidation"

How to Apply for the Nudge Card


The application process is simple and user-friendly:
1. Download the Nudge app and apply within the app.
2. Select the tombonia club during the club selection phase.
3. Choose your preferred card design.
4. Complete the approval process and start shopping to earn rewards!

Safety and Convenience


Nudge Card is designed with first-time credit card users in mind, ensuring a secure and seamless experience. Key features include minimal required information for applications, flexible repayment methods, progressive credit limits based on repayment history, instant notifications, and an easy-to-use self-management system for tracking spending.

Environmental Commitment


Nudge Co. collaborates with TOPPAN Edge Co., which produces the cards in compliance with the international standard ISO 14068-1:2023 for carbon neutrality. This makes TOPPAN Edge the world’s first company to comply with this standard in credit card production.

About Nudge Co.


Founded in February 2020, Nudge aims to create a future financial experience through individual actions. The company leverages its cloud-native Nudge Platform to provide innovative credit card services while championing a culture of respect for individual values and flexibility.

For more information, visit Nudge's official website or check their recruitment page.

Stay tuned for more updates on the Nudge card and related offerings!


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Topics Consumer Products & Retail)

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