SEGA's Golden Week Celebration: Limited Edition POP-UP Shop Debuts in Nagoya

Celebrate Golden Week with SEGA

This year's Golden Week brings an exciting event for fans as SEGA announces the opening of its limited-time "SEGA POP-UP SHOP in Nagoya PARCO"! From April 17 (Friday) through May 17 (Sunday), the pop-up shop will take over the B1F PARCO BOX of Nagoya's PARCO East Building, inviting fans to immerse themselves in exclusive SEGA offerings.

Following the success of the "SEGA STORE TOKYO" that launched last year in Shibuya, this pop-up is SEGA's first venture into the Tokai region, promising visitors a unique experience filled with iconic merchandise. As a tribute to Nagoya's local emblem, the pop-up will showcase a golden SEGA logo alongside the famous golden Shachihoko, adding a distinctive local touch to the shop's branding.

What to Expect at the SEGA POP-UP SHOP

While visiting, attendees will discover an array of products featuring beloved characters from SEGA's top franchises. Shoppers can look forward to an extensive selection, including:

- Sonic the Hedgehog
- Yakuza (Ryū ga Gotoku)
- Project Sekai: Colorful Stage! feat. Hatsune Miku
- Puyo Puyo
- Persona Series

To sweeten the shopping experience, customers spending over 3,000 yen (including tax) will receive a special limited edition "Golden SEGA Logo Maki-e Sticker" as a gift, but supplies are limited, so be sure to visit early!

Exclusive Merchandise & Giveaways

The SEGA POP-UP SHOP in Nagoya will feature a selection of exclusive merchandise, including:

NAGOYA Limited Edition T-shirt

- Product Name: "SEGA Logo" NAGOYA Limited T-shirt
- Price: 4,400 yen (including tax)
- Copyright: ©SEGA

This T-shirt captures the essence of Nagoya by combining the iconic golden Shachihoko with the SEGA logo, making it a must-have keepsake for visitors celebrating the Golden Week.

Novelty Item: Golden SEGA Logo Maki-e Sticker

Visitors spending over 3,000 yen will receive a golden sticker to commemorate the event, embodying both the SEGA spirit and Nagoya's culture.

Featured Merchandise Highlights

- SEGA LABBIES™ Plushies: A quirky and adorable line featuring characters from SEGA and ATLUS’ beloved titles, including Sonic and heroes from the Yakuza series. Available in two sizes, priced at 6,600 yen (large) and 3,850 yen (small).
- SEGA Cooro™️ Plushies: Charming and portable plush toys designed for fans to carry everywhere. Available for 1,800 yen.
- BE@RBRICK SONIC THE HEDGEHOG CHROME Ver.: Commemorative figure available for 19,800 yen.
- Yakuza glamb Collaboration T-shirt: A unique collaboration piece priced at 9,900 yen.

Event Details

SEGA POP-UP SHOP in Nagoya PARCO

- Date: April 17 (Friday) - May 17 (Sunday), 2026
- Location: Nagoya PARCO, East Building, B1F PARCO BOX
- Hours: 10:00 AM - 8:00 PM

Make sure to mark your calendars! The SEGA POP-UP SHOP promises to offer a delightful mix of nostalgia and excitement for fans, with something special in store for every visitor during the Golden Week. We hope to see you there!

Note: Images are for illustration purposes only. Please be aware that certain items may sell out on the day of the event.

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