JWP Connatix Appoints Chris Maccaro as New Chief Revenue Officer

JWP Connatix Announces Chris Maccaro as Chief Revenue Officer



On June 24, 2025, JWP Connatix, a prominent name in video technology and monetization, revealed that Chris Maccaro has been appointed as the Chief Revenue Officer. Maccaro's extensive experience will be pivotal in spearheading the company's global revenue strategy following a significant merger with JW Player. The newly merged entity aims to provide broadcasters, publishers, and advertisers with a comprehensive platform for effectively managing and monetizing video content across various channels.

Chris Maccaro is stepping into his role after the tenure of Jenn Chen, who transitions to an advisory position within the company. Chen has laid a robust foundation during her time, and her continued involvement promises to complement Maccaro's fresh perspectives in this pivotal phase. Maccaro's background includes over twenty years of expertise in digital media and technology, significantly marked by his previous role as CEO of Beachfront Media, where he successfully transformed the company into a modern and effective programmatic video platform for connected televisions (CTVs).

The appointment comes at a critical juncture for JWP Connatix as it seeks to leverage the merger's synergies. The combination offers an array of innovative solutions for managing video content, and Maccaro is expected to drive growth through strategic partnerships and operational excellence. John Nardone, CEO of JWP Connatix, expressed confidence in Maccaro's capabilities, highlighting the valuable insights he gained as CEO at Beachfront, particularly regarding the complexities of CTV technology and revenue generation.

Maccaro, known for assembling high-performance teams, is perceived as a strategic thinker with an extensive understanding of advanced TV ecosystems, programmatic advertising, and executing market strategies. His insights into leveraging technology for improved outcomes align with JWP Connatix's mission to evolve and enhance the video experience for media owners and consumers alike.

In his own words, Maccaro noted, "JWP Connatix is uniquely positioned at the intersection of infrastructure, data, and monetization, three critical elements that are shaping the future of video. I'm excited to be part of this talented team, and I see immense potential in driving growth through our shared vision of innovation and partnerships."

JWP Connatix prides itself on empowering media businesses to fully leverage the value of video. Serving over 7,000 global clients, including a significant majority of the top 25 US publishers, the company boasts impressive metrics, delivering over 30 billion video plays and impressions monthly. With its headquarters in New York City and a footprint extending to multiple countries, including England, Romania, the Netherlands, Macedonia, and Israel, JWP Connatix is positioned for robust international growth.

As Chris Maccaro takes the reins of revenue strategy, the future looks promising for JWP Connatix as it embarks on this new chapter in its journey, poised to enhance its offerings and expand its market leadership in all facets of video monetization.

Topics Entertainment & Media)

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