#Japan #Tokyo #30th Anniversary #Suica Penguin #BEX Coffee

Bex Coffee's 30th Anniversary Celebration

Bex Coffee Shop, operated by JR East Cross Station Foods Company, proudly celebrates its 30th anniversary on July 20, 2025. To express gratitude towards its customers, a variety of campaigns have been launched, culminating in an exciting finale starting November 5, 2023.

During this special event, customers will receive original coasters featuring the iconic Suica Penguin with every purchase of 500 yen or more when using transportation electronic money like Suica. Every day from 11 AM until closing, customers can collect one of the four exclusive coaster designs randomly, creating a delightful keepsake of their visit. However, supplies are limited and will end once stocks run out, so fans are encouraged to act quickly.

Campaign Details

• - Distribution Period: November 5, 2023 - November 30, 2023
• - Collection Time: Daily from 11 AM until closing
• - Participating Locations: All Bex Coffee Shops, except for Tokyo Food Bar Narita Airport and BECK’S STATION LOUNGE Higashi-Nakano.
• - Coaster Availability: Customers will not be able to choose which coaster they receive, adding an element of surprise.

In addition to the penguin coasters, Bex Coffee will unveil a redesigned takeout experience featuring limited-edition