#USA #New York #The Hair Edit #Sophia Stallone #Sistine Stallone

The Hair Edit Expands its Offerings

The Hair Edit, a brand renowned for its premium hair accessories and tools, is embarking on a new chapter in contemporary hair care. This evolution is celebrated with the launch of their Hair Care Concentrates, premium products designed to transform the hair care experience. Available exclusively at Target, these innovations challenge the norms of traditional hair care by focusing on high-quality active ingredients instead of water, ensuring optimal hydration, softness, and shine.

A Revolutionary Campaign

To accompany this launch, The Hair Edit has introduced an engaging and bold marketing campaign featuring the dynamic sister duo, Sophia Stallone and Sistine Stallone. Both known for their involvement in the successful “Unwaxed” podcast, they are embodying the brand's message of “Never Watered Down.” This approach promotes authentic dialogue that resonates with consumers seeking effective hair care solutions.

Martin Okner, CEO of The Hair Edit, shared his vision: “We aim to elevate our consumers' hair experience with essentials that blend the latest trends with quality. Our new line maintains the essence of accessibility and luxury through innovative formulations and a captivating fragrance.”

Product Highlights

The Hair Care Concentrates are formulated with high-impact ingredients that cater to diverse hair needs. Some notable components include:

• - Squalane Derived from Olive Oil: This powerful ingredient aids in moisture retention and enhances hair softness.
• - Tuberose Flower Extract: Known for its smoothing properties, it seals hair cuticles for a radiant finish.

These products promise a sensory luxury experience with rich textures and delightful fragrances characterized by subtle white floral notes.

The product line includes:

• - Shampoo Concentrate ($12.99)
• - Conditioner Concentrate ($12.99)
• - Hair Mask Concentrate ($13.99)
• - Multi-Benefit Leave-In Conditioner ($15.99)
• - Scented Dry Oil Hair Serum ($15.99)

A Trusted Brand

The Hair Edit, a brand under Fromm International, is solidifying its reputation within the rapidly expanding masstige beauty category. Known for delivering meticulously designed solutions from cleansing to styling, The Hair Edit ensures that its offerings are not just products but part of a broader lifestyle philosophy focused on ease and elegance.

Availability and Launch

Starting February 1st, customers can find The Hair Edit Hair Care Concentrates at Target stores, on Target's website, and at thebrand's official site. With an emphasis on bringing hair care that feels like a natural extension of personal care routines, the Stallone sisters express their enthusiasm: “These products fit seamlessly into our lives. They’re simple, effective, and leave our hair looking fabulous.”

About Fromm International

Founded in 1907, Fromm International is a prominent name in the beauty industry, known for its tradition of innovation and quality. The company specializes in a wide range of beauty and grooming products tailored to meet professionals' and consumers' varying needs. For more information about Fromm, their products, or the latest from The Hair Edit, visit Fromm Beauty.