#United States #Phoenix #NEXA Lending #FSBO.com #Homepie

FSBO.com Enters a New Era with Consumer-Centric Modernization

FSBO.com, a trailblazer in the "For Sale By Owner" (FSBO) market, is stepping into a transformative phase designed to enhance the home-selling experience for everyday homeowners. After just under three decades of supporting sellers, the platform is gearing up to prioritize user empowerment, simplicity, and transparency as core pillars of its modernization strategy.

A New Beginning for FSBO.com

On February 12, 2026, FSBO.com announced a significant transition following its acquisition by an innovative ownership group led by Mike Kortas, CEO of NEXA Lending, and supported by entrepreneur Brad Rice of Homepie, Inc. This change marks an important milestone in the platform's history, allowing it to blend its established legacy with advanced technology tailored for the modern real estate landscape.

According to Kortas, the overarching goal is to alleviate fears and reduce friction associated with one of life’s most significant transactions. He noted, "Buying or selling a home shouldn’t feel intimidating or inaccessible. Our aim is to make the process simple, guided, and comprehensible without stripping individuals of their sense of control."

Simplifying the Home Selling Process

The new FSBO.com will feature a streamlined user experience designed to aid homeowners and prospective buyers throughout their transactions. This guided approach leverages AI technology to deliver a more supportive environment, simplifying historically complicated processes that often deter potential self-sellers.

The standout features include:

• - Plain-Language Purchase Contracts: Legal jargon is replaced with straightforward terms, making contract agreements easier to understand.
• - Collaborative Negotiation Guidance: Instead of an adversarial framework, the platform encourages collaborative negotiations between buyers and sellers.
• - Clear Communication on Next Steps: Essential timelines and responsibilities are outlined clearly to avoid confusion.
• - Preserved Autonomy: While complexity is minimized, users retain the control necessary to make informed decisions, ultimately saving thousands in commission fees.

"This isn’t about eliminating human involvement; it’s about simplifying the process,” said Kortas. "We want consumers to focus on the essential decisions in real estate without getting bogged down in unnecessary details."

A Consumer-First Approach

Although advanced technology will supplement behind-the-scenes functionalities, FSBO.com’s front-end experience is aimed to remain intuitive, clean, and human-centered. Existing users can anticipate continuity within the platform, with enhancements designed to improve their experience without causing disruptions.

Highlighting the importance of putting homeowners first, Brad Rice stated, "Many individuals don’t shy away from selling their homes themselves due to inability; instead, they feel overwhelmed by the process. By simplifying contracts, communications, and procedures, we empower users with confidence in their ability to manage selling independently."

Future Enhancements and Vision

This acquisition not only focuses on immediate improvements but also lays the groundwork for an expansive, scalable future within the real estate arena. Homeowners will benefit from opportunities for education, networking, and collaboration facilitated through the evolving platform.

As Kortas elaborated, "This is a long-term initiative. Both Brad and I are thrilled to join forces to develop FSBO.com into a resource that honors its roots while ensuring alignment with emerging consumer needs."

As modernization unfolds, FSBO.com plans to announce additional features and enhancements that promise an even more enriched experience for those navigating the housing market independently.

About FSBO.com

For over 29 years, FSBO.com has established itself as a leading platform enabling homeowners to manage real estate transactions independently. By fostering transparency and consumer choice, it has empowered countless users to sell their homes efficiently.

About NEXA Lending

As the largest mortgage brokerage in the U.S., NEXA Lending stands firm in the belief that informed consumers and empowered professionals are vital to enriching the housing landscape. Through a commitment to education and technology, NEXA strives to enhance opportunities in homeownership.

About Homepie

Homepie, founded by Brad Rice, is an innovative real estate marketplace designed to help homeowners sell their properties without incurring steep agent fees. With a focus on simplifying residential real estate, Homepie’s mission enhances both accessibility and independence in home sales nationwide.