TradeEngage Partners with Neighborly to Boost Referral Networks Among 19 North American Brands

TradeEngage and Neighborly: Elevating Referral Networks

In an innovative leap forward, TradeEngage, the AI-driven referral enablement platform, has announced a strategic partnership with Neighborly®, a renowned collection of home service brands. This collaboration is set to revolutionize how over 4,000 Neighborly franchises across 19 brands in North America connect and share business opportunities.

The Power of Partnership

TradeEngage’s platform is designed to facilitate cross-brand referrals, which allows service professionals within Neighborly's network to seamlessly refer clients and jobs to one another. This integration not only amplifies the service offerings available to homeowners but also empowers franchise owners to unlock additional revenue streams and reduce customer acquisition costs.

Chelsea Fusselbaugh, Co-Founder of TradeEngage, emphasizes the importance of this partnership, stating that, "Neighborly has built the premier network of home service brands in the country, and TradeEngage provides the infrastructure to unlock the full value of that network." By turning every service call into a potential referral situation, both franchise owners and service professionals can generate greater earnings.

How It Works

The mechanics of the TradeEngage platform are grounded in efficiency. When a service professional identifies a potential job opportunity, such as damage noticed during a plumbing call via Mr. Rooter® Plumbing, they can submit a referral in less than 30 seconds. This referral is then routed to a trusted partner, like Rainbow Restoration®. This system transforms missed opportunities into captured revenue, benefiting all parties involved.

Participating service professionals stand to increase their compensation by as much as 15%, which adds an enticing incentive for referrals with zero direct costs to the business owners—aligning interests in a manner that enhances customer service experiences across the board.

Reducing Costs and Increasing Incentives

Historically, the home services sector has relied heavily on lead aggregators and digital advertising to garner new business. TradeEngage shifts this paradigm by utilizing existing customer touchpoints, turning them into valuable lead opportunities. This strategy drastically reduces customer acquisition costs while helping franchisees retain more profits for services rendered.

As Mike Davis, the CEO of Neighborly, remarks, "This collaboration with TradeEngage strengthens our ability to deliver comprehensive solutions for homeowners while creating new opportunities for our franchise owners to reward their service technicians." With this partnership, Neighborly is increasingly positioned to offer an integrated service experience, enabling franchise brands to receive qualified referrals both within and outside their existing networks.

Expanding Reach with National Partnerships

Executing national referral partnerships can often be complex, especially for large franchise organizations. TradeEngage simplifies this process, providing a structured infrastructure that effectively coordinates numerous independent franchise owners. This capability ensures that job flows and payment processes remain streamlined and enhances the consistency of service quality across the network.

Andrew Fusselbaugh, Founder and CEO of TradeEngage, shares insights into the potential impact of national partnerships, stating, "National partnerships can be the growth engine for platforms and franchise systems. We make these relationships turnkey, enabling us to drive 60% more revenue for home service companies by migrating referral partnerships to our platform." This logic underscores the immense potential for scalability and growth that this partnership presents.

Future Opportunities

Neighborly franchise owners are not only gaining access to vital support from TradeEngage but also becoming interconnected with a variety of national and local partners that present complementary services. These include real estate professionals, foundation repair, moving and storage services, home security providers, and more, creating a robust pathway for home improvement projects.

In conclusion, this collaboration between TradeEngage and Neighborly is poised to change the landscape of the home services industry. By leveraging technology and focused partnerships, they are creating a more efficient marketplace for franchise owners and delivering exceptional experiences for homeowners. Anyone interested in more information about partnering with Neighborly can find resources on their official website, highlighting this exciting new journey for both parties.

About TradeEngage
TradeEngage stands as the unique referral enablement platform tailored specifically for home services, leveraging AI to enhance the submission and fulfillment of job referrals. For further insights into their operations and potential partnership opportunities, visit tradeengage.com.

About Neighborly
Founded in 1981 in Waco, Texas, Neighborly has evolved from a single brand into a global franchise family with over 30 recognized brands and 5,500 locations. They remain committed to delivering exceptional service while nurturing franchise owner development. To discover franchising opportunities or to find services, explore franchise.neighborly.com or neighborly.com.