#USA #Los Angeles #Anastasia Beverly Hills #Antonela Roccuzzo

Antonela Roccuzzo Becomes the Global Brand Ambassador for Anastasia Beverly Hills

On February 12, 2026, Anastasia Beverly Hills made an exciting announcement by naming Antonela Roccuzzo as their new Global Brand Ambassador for the year. With a reputation globally for her unique elegance, authenticity, and influential voice, Roccuzzo reflects the core values cherished by Anastasia Beverly Hills—confidence, integrity, and female empowerment. A dedicated entrepreneur, mother, and fashion icon, she continues to be a driving force in the beauty industry.

In welcoming Roccuzzo to the Anastasia family, Anastasia Soare, the founder and CEO of Anastasia Beverly Hills, expressed her excitement: “We are thrilled to have Antonela join our team. Her elegance, warmth, and natural beauty perfectly encapsulate the spirit of our brand. Antonela inspires millions to stay true to themselves, and it is that authenticity that makes this partnership so powerful.”

Roccuzzo will play a significant role as the Global Brand Ambassador, appearing in upcoming campaigns and social projects to highlight the brand's standout products and new releases. She reflected on her admiration for the brand, stating, “I have always admired Anastasia Beverly Hills not just for their amazing products, but also for their commitment to empowering individuals to feel confident.” Roccuzzo further added how honored she felt to collaborate with a brand she loves and uses daily, expressing excitement about creating meaningful moments together and sharing more of her beauty routine with the world.

The partnership between Antonela Roccuzzo and Anastasia Beverly Hills draws inspiration from shared values aimed at empowering women worldwide through artistry, innovation, and individuality.

About Anastasia Beverly Hills

Anastasia Beverly Hills was founded by Romanian beauty entrepreneur Anastasia Soare, who opened her flagship salon in Beverly Hills in 1997. The brand launched its first product line in 2000, becoming a pioneer in the beauty market. By using the sacred geometry of the golden ratio, ABH crafts high-quality cosmetics aimed at a passionate consumer base. Soare was the first to introduce brow shaping, later developing a product line that centers on her patented Golden Ratio Eyebrow Shaping Method, revolutionizing the beauty category.

Today, Anastasia Beverly Hills products can be found at an array of retail locations including anastasiabeverlyhills.com, Dillard's, Macy's, Nordstrom, Sephora, ULTA, and select stores across over 30 countries. With Antonela Roccuzzo now on board, the brand continues to herald a new era of beauty and empowerment.