TAKAGI GROUP Revamps Brand Foundation Reflecting Integrated Business Axes

TAKAGI GROUP Revamps Its Brand Foundation

TAKAGI GROUP, also known as Takagi Building Co., Ltd., is a prominent player in the real estate sector based in Tokyo, Japan. The firm has focused on integrating its three core business axes: real estate (LIVE), co-creation and community (BIRTH), and investment (INVEST). The recent overhaul of its corporate website is aimed at enhancing brand communication and showcasing the symbiotic relationships among these sectors, which contribute to new value in urban development.

The Vision for Urban and Community Development

Since its establishment over 60 years ago, TAKAGI GROUP has committed itself to 'place-making' and fostering ecosystems where people and businesses grow in connection with their communities. The company has transitioned from a real estate-centric model to one that encompasses community operation, regional symbiosis, international collaboration, and investment initiatives. This evolution necessitated a refresh of its digital presence, especially given the substantial changes in its business landscape over the past five years.

The newly designed website aims to communicate the company's value creation model comprehensively. By integrating the three business pillars, the site visually represents an ecosystem model where human talent, business opportunities, and local value are interlinked and sustainable. The corporate philosophy, 'THE WAY / accompanying one another,' reflects the group's commitment to ongoing partnership with stakeholders for driving innovation in society and urban areas.

Key Features of the Revamp

The website's redesign introduces several essential features:

1. Unified Visualization of Three Business Axes: The website organizes the interrelations and value-flow structure within the ecosystem, helping users intuitively grasp the company's overall activities and brand architecture.

2. Dedicated Landing Page for INVEST: A new landing page specifically for the INVEST arm presents a systematic overview of the investment strategies, areas of support, and real-world examples. This enhancement opens new collaborative opportunities for startups and partners interested in investment initiatives.
Explore the INVEST page here.

3. Reconstructed Brand Narrative: Building on the corporate philosophy and guiding principles, the site presents a cohesive story about TAKAGI GROUP's vision for future urban society, highlighting its evolution from a real estate company to an urban value creation enterprise.

4. Enhanced Dialogue with Stakeholders: The revamped website emphasizes the importance of connecting with various partners, including tenants, businesses, local governments, and investors. By sharing collaborative stories and core values, TAKAGI GROUP aims to make dialogue more accessible across various sectors.

5. User Experience Focused on Recruitment and Co-Creation: The site is designed to foster connections with potential partners and the next generation of talent. It enables a seamless exploration of the company’s culture, projects, and narrative, blending philosophy and practical implementation to enrich user experience.

Leadership's Perspective

Hidetaka Takagi, the President of TAKAGI GROUP, emphasizes, "Our aim has always been to be an 'accompanier' that walks alongside people, businesses, and communities, emphasizing our philosophy 'THE WAY / accompanying one another.' The goal of this website revamp is to make this philosophy visible within our business structure and stories. By integrating the elements of real estate, co-creation, and investment, we strive to build an ecosystem for value creation in communities and open up possibilities for the next era of societal development."

Conclusion

In conclusion, TAKAGI GROUP's revamped digital presence reflects a comprehensive strategy that integrates its core pursuits into a cohesive narrative. The company is poised to foster growth and innovation not just within its own business but also in the communities it serves, aiming for a future where the collaborative creation of value becomes a shared journey. As it continues to expand its initiatives and partnerships, TAKAGI GROUP remains committed to evolving alongside the changing landscape of urban development and community support.