TCL's Spectacular Campaign Celebrates Winter Olympics in Milan, Inspiring Greatness for Athletes and Fans
TCL, a leading global technology brand and a Worldwide Olympic and Paralympic Partner, kicked off the Winter Olympic Games in Milan and Cortina d'Ampezzo with its compelling campaign titled 'It's Your Greatness'. This initiative was a grand celebration held in the heart of Milan, specifically at Piazza Duca d'Aosta outside Milano Centrale station on February 5, 2026. The launch featured the unveiling of TCL Edelweiss Land, a creative showcase that not only highlighted the company's latest offerings but also reinforced the idea of greatness celebrated through sports.
The event saw a series of notable attendees, including Kirsty Coventry, chair of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology. This campaign came at a time when technology partners are becoming increasingly vital in global sporting events, with brands like TCL seamlessly integrated into the infrastructure of the Olympics.
With an unwavering belief in the power of sports to unite and inspire individuals across cultures and generations, TCL's 'It's Your Greatness' campaign encourages people to explore their own greatness, paralleling the official slogan of the event, 'IT's your vibe'. Throughout the Olympic games, TCL intends to enhance the fan experience by leveraging technology, ensuring comfort and connectivity for athletes to perform their best while deeply engaging global audiences.
As the world tunes in to the Winter Olympics, TCL is set to aid millions of fans in following the events both on-site and remotely. The company will provide support and technical assistance to the Olympic Broadcasting Services (OBS), equipping them with televisions and electronic signage to relay the games from Milan and Cortina to a worldwide audience. The 'Universe of Screens' aligns with TCL’s innovation in introducing advanced technologies that offer fans unprecedented ways to connect with the Olympics.
The technological showcase is not limited to display products but extends to innovative air conditioning solutions featuring AI functions, which will be exhibited at a special TCL space within the Olympic Village in Milan. Additionally, TCL’s latest range of smart appliances, including washing machines and dryers, will enhance the comfort of athletes within the Olympic villages, providing them with a space to unwind post-competition.
Part of the vision represented by the 'It's Your Greatness' campaign is TCL's commitment to supporting athletes as they prepare for competition. The company also aids in fostering communication between athletes and their families through its Athlete Moment initiative, ensuring they can connect with their loved ones immediately after their events conclude, during both celebratory and emotional moments.
The campaign openly reflects TCL's dedication to excellence and aligns seamlessly with Olympic values. After months of rigorous preparations and years of training, hundreds of athletes are set to culminate their efforts in a display of determination and passion that aims to inspire the world.
Among the participants are prominent figures like Olympic gold medalist freestyle skier Eileen Gu, rising hockey star Jack Hughes, and slalom specialist Alex Vinatzer, all supported by TCL as part of Team TCL, which comprises 15 athletes from eight nations participating in the Winter Olympics and Paralympics.
During the opening of TCL Edelweiss Land, Kevin Wang commented on the significance of TCL's innovations at the Winter Olympics, marking a milestone in TCL’s first year as a Worldwide Olympic Partner. This collaboration is grounded on shared values of innovation and excellence, with TCL committed to nurturing the spirit of sports.
TCL Edelweiss Land aims to prolong the Olympic celebration of greatness from February 5 to 22, occupying over 500 square meters where visitors can explore TCL’s latest innovations, take stunning photos, and inspire others to pursue greatness. The design of the space honors ecological principles and creativity, exemplifying TCL's commitment to sustainable development and innovation.
Kirsty Coventry stated that TCL’s global outreach as a TOP partner magnificently extends the beauty of the Winter Olympics worldwide. She commended TCL not just for its technological leadership but also for sharing in the shared values of inspiring greatness, connecting people, and making the Games more accessible.
Open daily from 10 AM to 10 PM, TCL Edelweiss Land includes themed areas showcasing the latest TCL products and advanced display technologies developed by TCL CSOT. Visitors can also experience smart home devices and TCL RayNeo AR glasses that illustrate cutting-edge solutions in augmented reality. In a collaborative effort with the Olympic Museum, TCL's initiative also includes a vibrant mural at Corso di Porta Romana 111, designed by artist Zeina Rashid, an Olympic table tennis player. The mural captures the essence of childhood memories associated with the Winter Olympics, igniting Olympic aspirations through the lens of technology.
Founded in 1981, TCL embodies creativity and innovation through its diverse range of products, including TVs, audio equipment, smart home devices, and clean energy solutions. Operating over 160 countries, TCL's dedication to inspiring greatness stands strong with its commitment as an official Worldwide Olympic and Paralympic Partner in the audiovisual household appliance category.
The event saw a series of notable attendees, including Kirsty Coventry, chair of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology. This campaign came at a time when technology partners are becoming increasingly vital in global sporting events, with brands like TCL seamlessly integrated into the infrastructure of the Olympics.
With an unwavering belief in the power of sports to unite and inspire individuals across cultures and generations, TCL's 'It's Your Greatness' campaign encourages people to explore their own greatness, paralleling the official slogan of the event, 'IT's your vibe'. Throughout the Olympic games, TCL intends to enhance the fan experience by leveraging technology, ensuring comfort and connectivity for athletes to perform their best while deeply engaging global audiences.
As the world tunes in to the Winter Olympics, TCL is set to aid millions of fans in following the events both on-site and remotely. The company will provide support and technical assistance to the Olympic Broadcasting Services (OBS), equipping them with televisions and electronic signage to relay the games from Milan and Cortina to a worldwide audience. The 'Universe of Screens' aligns with TCL’s innovation in introducing advanced technologies that offer fans unprecedented ways to connect with the Olympics.
The technological showcase is not limited to display products but extends to innovative air conditioning solutions featuring AI functions, which will be exhibited at a special TCL space within the Olympic Village in Milan. Additionally, TCL’s latest range of smart appliances, including washing machines and dryers, will enhance the comfort of athletes within the Olympic villages, providing them with a space to unwind post-competition.
Part of the vision represented by the 'It's Your Greatness' campaign is TCL's commitment to supporting athletes as they prepare for competition. The company also aids in fostering communication between athletes and their families through its Athlete Moment initiative, ensuring they can connect with their loved ones immediately after their events conclude, during both celebratory and emotional moments.
The campaign openly reflects TCL's dedication to excellence and aligns seamlessly with Olympic values. After months of rigorous preparations and years of training, hundreds of athletes are set to culminate their efforts in a display of determination and passion that aims to inspire the world.
Among the participants are prominent figures like Olympic gold medalist freestyle skier Eileen Gu, rising hockey star Jack Hughes, and slalom specialist Alex Vinatzer, all supported by TCL as part of Team TCL, which comprises 15 athletes from eight nations participating in the Winter Olympics and Paralympics.
During the opening of TCL Edelweiss Land, Kevin Wang commented on the significance of TCL's innovations at the Winter Olympics, marking a milestone in TCL’s first year as a Worldwide Olympic Partner. This collaboration is grounded on shared values of innovation and excellence, with TCL committed to nurturing the spirit of sports.
TCL Edelweiss Land aims to prolong the Olympic celebration of greatness from February 5 to 22, occupying over 500 square meters where visitors can explore TCL’s latest innovations, take stunning photos, and inspire others to pursue greatness. The design of the space honors ecological principles and creativity, exemplifying TCL's commitment to sustainable development and innovation.
Kirsty Coventry stated that TCL’s global outreach as a TOP partner magnificently extends the beauty of the Winter Olympics worldwide. She commended TCL not just for its technological leadership but also for sharing in the shared values of inspiring greatness, connecting people, and making the Games more accessible.
Open daily from 10 AM to 10 PM, TCL Edelweiss Land includes themed areas showcasing the latest TCL products and advanced display technologies developed by TCL CSOT. Visitors can also experience smart home devices and TCL RayNeo AR glasses that illustrate cutting-edge solutions in augmented reality. In a collaborative effort with the Olympic Museum, TCL's initiative also includes a vibrant mural at Corso di Porta Romana 111, designed by artist Zeina Rashid, an Olympic table tennis player. The mural captures the essence of childhood memories associated with the Winter Olympics, igniting Olympic aspirations through the lens of technology.
Founded in 1981, TCL embodies creativity and innovation through its diverse range of products, including TVs, audio equipment, smart home devices, and clean energy solutions. Operating over 160 countries, TCL's dedication to inspiring greatness stands strong with its commitment as an official Worldwide Olympic and Paralympic Partner in the audiovisual household appliance category.
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.