#Italy #Milan #Olympics #TCL #Milano Cortina

TCL Elevates the Winter Olympics Experience at Milano Cortina 2026

As the excitement builds for the upcoming Winter Olympics in Milano Cortina in 2026, global tech leader TCL is set to enhance the experience for athletes and fans through its innovative campaign titled "It's Your Greatness." On February 5, 2026, the company celebrated its partnership as the Worldwide Olympic and Paralympic Partner with the grand opening of "TCL Edelweiss Land," an immersive showcase located in the heart of Milan, at the Piazza Duca d'Aosta, just in front of the Central Station.

Esteemed guests such as Kirsty Coventry, President of the International Olympic Committee; Kevin Wang, CEO of TCL Technology; and Dr. Yan, CTO of TCL Technology, participated in the event marking this significant collaboration.

A Vision of Greatness

The initiative comes at a pivotal moment when technology partners increasingly influence the landscape of global sports events. TCL stands firm in its belief that the spirit of sports has the power to inspire and unite individuals across cultures. Their campaign "It's Your Greatness" aims to encourage individuals to discover their excellence, resonating with the Olympics' official motto, "It's Your Vibe."

Throughout the Games, TCL’s cutting-edge technology is designed to elevate the experience for fans, providing comfort and connectivity for athletes, while engaging audiences worldwide in a celebration of greatness. The company is committed to enabling millions of fans to partake in the Olympic excitement from various venues and around the globe. They will offer advanced TVs, digital signage, and technical support to the Olympic Broadcasting Services (OBS), ensuring that Milano Cortina 2026 reaches audiences worldwide.

Technology Transforming the Experience

TCL's technology will be instrumental in transforming how fans enjoy the Winter Olympics. The brand's extensive range of displays and innovative products—including air conditioners powered by artificial intelligence—will be showcased at TCL’s space within the Olympic Village. Such offerings will provide fans with more options than ever to immerse themselves in the Olympic experience.

Additionally, TCL is dedicated to ensuring that participating athletes are well-equipped and ready for action. The latest appliances, including smart washers and dryers, will enhance the comfort of athletes staying in the Olympic Villages at Anterselva and Livigno, while TCL TVs offer them a relaxing retreat after their rigorous events.

TCL is also transforming the "Athlete Moment" experience by providing display technology that connects athletes with loved ones, allowing for immediate celebration moments following their events. This focus on connection highlights TCL's commitment to excellence and aligns with Olympic values.

Celebrities and Innovation on Display

Among the athletes supported by TCL are Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes, and slalom specialist Alex Vinatzer—all part of Team TCL, which consists of 15 athletes from 8 countries. Each representative embodies the spirit of hard work and dedication that the Olympics celebrate.

During the inauguration of TCL Edelweiss Land, Kevin Wang emphasized the significance of this milestone in TCL's first year as a Global Olympic Partner, stating, "Today marks a key milestone in our collaboration founded on shared values of innovation and excellence. We believe in the power of sports to unify different cultures and generations, and this is just the beginning."

An Interactive Experience for All

Spanning over 500 square meters, TCL Edelweiss Land will continue to operate from February 5 to 22, inviting visitors to engage with the most recent innovations in technology while also offering Instagram-worthy moments to inspire and connect with their peers. The exhibit is designed with sustainable principles in mind, reflecting TCL's commitment to innovation.

Kirsty Coventry also highlighted TCL's global reach as a significant asset, allowing the enchantment of the Winter Olympics to resonate with global communities. She stated, "I'm excited about our collaboration and how TCL will shape the global experience of the Olympics."

The exhibit will be open daily from 10:00 AM to 10:00 PM, featuring distinct zones dedicated to TCL's latest products, inclusive of advanced display technologies developed by TCL CSOT.

In addition to enhancing spectators' experiences, TCL has partnered with the Olympic Museum to create a vibrant mural located in the heart of Milan, celebrating the cultural heritage of the Olympics and fostering a connection to those who will witness the events through screens.

Conclusion

Established in 1981, TCL has evolved into a pivotal player within the tech industry, dedicated to providing innovative solutions ranging from TVs to home appliances. With operations across over 160 countries, TCL’s commitment to enhancing customer experiences through technology positions it as a competitive brand on the global stage. As a partner of the Olympic and Paralympic movements, TCL stands ready to inspire greatness on this world stage.