#United States #New York #prebiotics #Paige DeSorbo #TULA Skincare

TULA Skincare's New Campaign Featuring Paige DeSorbo

TULA Skincare, a pioneering brand in the world of prebiotic skincare, has recently unveiled its new campaign titled 'Day Night Glow Powered by Prebiotics,’ featuring none other than Paige DeSorbo, who is a well-known podcast co-host of 'Giggly Squad' and the founder of Daphne loungewear. This campaign aims to inspire consumers to embrace a skincare routine that enhances their natural glow at any time of day, promoting healthy skin through the magic of prebiotics.

Prebiotic-Powered Glow

This innovative new campaign is set to run until early April, inviting individuals to kick off the new year by incorporating TULA's clinically tested prebiotic-powered formulas into their skincare practices. These products are designed not only to nourish the skin's microbiome but also to reveal a luminous, healthy complexion. The ritual is straightforward – a simple two-step routine for morning and evening, making it accessible to everyone.

The day routine begins with TULA's Cult Classic Purifying Face Cleanser, a refreshing cleanser that transforms from gel to foam, designed to purify the skin without stripping it of its essential moisture. Next, for hydration throughout the day, users apply the 24-7 Moisture Hydrating Day Night Cream.

When night falls, the regimen continues with TULA's Beauty Sleep Overnight Repair Treatment, a nightly product crafted to rejuvenate the skin as one sleeps.

The Perfect Match

Paige DeSorbo's involvement in this campaign makes perfect sense. Renowned for her seamless balance of skincare and lifestyle, DeSorbo embodies a no-fuss approach to beauty that resonates with many fans. Her dedication to simplicity in her skincare routine aligns beautifully with TULA's philosophy of achieving radiant skin without unnecessary complexity.

In a statement, TULA’s CEO Matt Krehbiel remarked, “At TULA, we believe that healthy, glowing skin starts with supporting the skin’s microbiome. By integrating prebiotic formulas into daily routines, consumers are investing in sustained skin health, rather than seeking quick fixes.” He further highlighted that DeSorbo’s genuine love for the brand and her approachable beauty philosophy make her an ideal ambassador for TULA.

Campaign Strategy and Future Plans

The campaign will come alive across several platforms, thanks to an engaging mix of digital and social media content provided by DeSorbo herself and TULA’s official channels. Moreover, the campaign is strategically backed by marketing initiatives with major retailers such as Ulta Beauty and Amazon, ensuring that TULA's revolutionary products are readily available to consumers.

The highlights of the campaign include TULA's key products:

• - Cult Classic Purifying Face Cleanser ($34 for 6.7 fl. oz.): Known for its refreshing gel-to-foam texture, it effectively cleanses while respecting the skin's microbiome.
• - 24-7 Moisture Hydrating Day Night Cream ($58 for 1.5 oz.): A clinically tested moisturizer that hydrates for up to 24 hours, leaving skin feeling supple and radiant.
• - Beauty Sleep Overnight Repair Treatment ($68 for 1.67 oz.): A powerful nighttime solution that combats signs of aging with ingredients like probiotic extracts and vitamin C.

About TULA Skincare

Founded in 2014 by Dr. Roshini Raj, TULA Skincare arose from the groundbreaking discovery that probiotics and prebiotics, typically associated with gut health, could also protect and nourish the skin. With a strong focus on improving the skin's microbiome, TULA’s products aim to support a healthy skin barrier and promote long-lasting skin wellness. The result? A naturally glowing complexion that users can feel confident about.

For more on TULA Skincare and to explore their innovative range, visit www.tula.com or follow them on social media at @tula.