Kaiyi Auto's Ambitious Steps in the Global Market
On April 28, 2025, Kaiyi Auto successfully hosted its Global Business Conference, themed "SAIL FOR FUTURE," in Yibin, China. This significant event attracted around 200 distributors from over 50 countries and regions, marking a pivotal moment in the company’s journey towards globalization.
Chairman Jia Yaquan warmly welcomed the attendees, presenting a comprehensive overview of the company’s five-year internationalization strategy. The highlights of this strategy include ambitious targets and a commitment to enhancing the brand's image on a global scale.
The '55511' Plan
During the conference, Kaiyi Auto's Vice President Hu Jun provided further insights into the company's "55511" plan, designed to elevate annual production and sales from 60,000 to 500,000 vehicles. This strategic framework encompasses several key objectives:
- - Increasing the annual production value to 50 billion CNY
- - Achieving profits and taxes reaching 5 billion CNY
- - Ensuring that new energy vehicles account for half of total sales
- - Attaining more than half of total sales from exports
These ambitious goals are not just numbers; they represent Kaiyi Auto's vision for growth and sustainability in a rapidly changing automotive industry.
New Model Development and Production Capacity
Vice President Jiang Sheng elaborated on future developments, announcing that the company plans to launch five new models and update existing ones over the next five years. Additionally, Kaiyi Auto aims to establish a manufacturing structure composed of six Complete Knock Down (CKD) and thirteen Semi Knock Down (SKD) facilities, targeting an annual production capacity exceeding 300,000 units.
With over 1,000 sales and service outlets, Kaiyi Auto aspires to create a robust network across more than 80 countries and regions. This effort aligns with their goal of achieving a sales target of 300,000 units annually and positioning themselves among the top ten Chinese car brands in terms of exports.
A Vision for Fast Expansion and Innovation
"The next five years will usher in a period of rapid expansion, innovation, and shared success for Kaiyi Auto," asserted Han Ren, the company’s General Manager of International Trade. The conference serves as a milestone in Kaiyi Auto’s internationalization efforts, as they seek to collaborate with global partners on technical innovations and invite international consumers to experience the allure of China's intelligent manufacturing and products.
In summary, Kaiyi Auto's strategic announcements at the Global Business Conference not only reflect its commitment to growth but also signify its readiness to take on the international market. With well-defined goals and a strong operational framework, the company is poised to make a significant impact in the global automotive landscape, appealing to a wider audience with its cutting-edge products and sustainable practices.
This conference marks a new chapter for Kaiyi Auto as it sets its sails toward a promising future, establishing itself as a major player in the global automotive arena.