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FISU and ViewLift: A New Era for University Sports

On October 15, 2026, an exciting announcement emerged from Lausanne, Switzerland, and New York: ViewLift, a subsidiary of DAZN, has entered into a strategic technological partnership with the International University Sports Federation (FISU). This collaboration is set to revolutionize the landscape of university sports ahead of the upcoming Universiade season in 2027.

ViewLift will join forces with Bornan Sports Technology, a key partner of FISU, to elevate the digital ecosystem of global university sports. This partnership is not merely a technological upgrade; it represents a commitment to connecting student-athletes, national university sports associations, and their global audiences on a comprehensive digital platform.

The collaboration is constructed around ViewLift's Direct-to-Consumer streaming service. This service will integrate with Bornan's existing infrastructure, which encompasses game management, timing, scoring systems, and results reporting, creating a robust streaming experience that allows fans to engage directly with live events.

This enhanced connectivity extends the data chain from live event data through broadcasting production, all the way to streaming and content distribution. The intention is to enrich the experience for fans and athletes alike, ensuring that the excitement of university sports reaches a wider audience.

The partnership had a successful soft launch in June 2026, during which the integration of core platforms took place across select FISU venues. Following this initial phase, additional features are set to be introduced, broadening the spectrum of streaming capabilities, automated content workflows, and the integration of event technologies for a wider array of FISU competitions. The full implementation of this platform is scheduled for January 2027, just in time to support the Winter Universiade 2027 in Changchun, China.

FISU's vision, articulated by Secretary General Matthias Remund, is centered on creating a digital experience that lives up to the quality of the sports being played and viewed. This collaboration allows FISU to fulfill this vision and present a global audience with content that matches the high standards seen in professional sports. The partnership is a pivotal step in FISU’s strategy to enhance coverage and engagement in university sports, as they embark on this new chapter.

The enthusiasm surrounding university sports is palpable, and as Manik Bambha, the President of ViewLift, noted, these passionate fans deserve a streaming experience reflective of their enthusiasm. The partnership with FISU, in collaboration with Bornan, aims to deliver a premier experience for the international university sports movement, assisting the next generation of student-athletes in reaching a global audience.

Next week, leaders from ViewLift and FISU are set to participate in a high-profile panel discussion at SPORTEL Monaco, which will delve into the alliance's intricacies and explore the platform's potential, offering insights into the future of the fan experience in university sports.

About FISU

Founded in 1949, FISU is the driving force in university sports globally, influencing through sports events, educational initiatives, and well-being measures. By collaborating with its members and continental organizations, FISU supports students and promotes cultural exchanges, striking a balance between academic and athletic achievements while upholding values of respect, excellence, and inclusion for future generations. The pinnacle of the FISU sports movement is encapsulated in flagship events such as the Universiades, the University World Championships, and the University World Cups, spanning over 60 sports through various international competitions, educational events, and programs.

About ViewLift

ViewLift, a DAZN company, stands at the forefront of digital solutions for rights holders, offering expertise in live and on-demand video delivery. Utilizing proprietary cloud-based technology, ViewLift manages digital platforms for sports, media, and entertainment brands worldwide. Services such as content management, multi-platform distribution, real-time analytics, audience engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid) empower content owners to maximize audience engagement and revenue through seamless and scalable streaming experiences. Among ViewLift’s sports clientele are renowned entities like FISU, the NHL, numerous US professional sports teams, and various regional sports networks, all leveraging ViewLift's capabilities to enhance their digital offerings.