Hisense Kicks Off Countdown to FIFA World Cup 2026™ with Innovative Technology
As we approach one of the most anticipated sporting events in history, Hisense has officially launched the 50-day countdown to the FIFA World Cup 2026™, an event that draws fanfare from around the globe. The company, renowned for its innovative electronics and appliances, is uniquely positioned in this monumental occasion as an official sponsor for the third consecutive time. This partnership highlights Hisense’s dedication to enhancing the fan experience through cutting-edge technology and creativity in home entertainment and smart living.
At the center of Hisense’s showcase for the upcoming World Cup is its flagship UR9 series equipped with RGB MiniLED technology. This advanced display system promises to deliver unmatched color accuracy and brightness, achieving a full 100% color coverage of the BT.2020 standard. This means that football fans can expect vivid colors and lifelike images during matches, all from the comfort of their own living rooms. With a native refresh rate of 180 Hz, the UR9 series is further complemented by a 4.1.2 multichannel audio system finely tuned by Devialet, creating an experience that mirrors the atmosphere of a live stadium.
Recently, at FIFA’s headquarters in Zurich, Hisense unveiled its RGB MiniLED television lineup for 2026. Notably, the company has secured its role as the exclusive supplier of televisions for the Video Assistant Referee (VAR) operations during the World Cup in the United States, Canada, and Mexico. The precision of Hisense's RGB MiniLED displays will facilitate clearer and more accurate assessments of live match footage, supporting referees in making confident and informed decisions.
Hisense doesn’t just stop at televisions; the brand is also pushing the boundaries of home entertainment through its revolutionary laser screens. Models such as the XR10 and L9Q project stunning visuals that transform ordinary spaces into immersive viewing experiences. The XR10 boasts a staggering brightness of 6,000 lumens and can project images up to 300 inches, delivering thrilling moments in crisp detail. Meanwhile, the L9Q, which stirred interest at CES 2026, offers cinematic quality displays measuring up to 200 inches with vibrant color reproduction, making it an essential device for World Cup viewing.
In addition to entertainment technologies, Hisense is enriching the football viewing experience with its advanced range of smart appliances. The award-winning U8 air conditioner combines sophisticated design with efficient cooling, ensuring a comfortable atmosphere during heated matches. Moreover, the PureFlat Smart Series refrigerator features ConnectLife technology, enabling seamless interaction among devices. This breakthrough allows for easy meal prep and social interaction among family members while enjoying the tournament.
As the countdown to the 2026 FIFA World Cup intensifies, Hisense is bridging cutting-edge technology with the fervor of global sports, creating an engaging and connected experience that draws fans closer to the action. With its commitment to 'Innovating for a Better Life,' Hisense is dedicated to transforming everyday moments into extraordinary sharing experiences on one of the world's most significant stages.
Founded in 1969, Hisense is a globally recognized leader in consumer electronics and home appliances, operating in over 160 countries. It specializes in premium multimedia products, appliances, and smart computing solutions. According to Omdia, Hisense tops the global market for televisions sized 100 inches or larger for 2023-2025. As a pioneer in RGB MiniLED technology, the company is leading innovative efforts in this cutting-edge field. Hisense’s sponsorship of FIFA World Cup 2026™ illustrates its ongoing commitment to forging international sporting partnerships to connect with audiences worldwide.
Innovations at the Forefront
At the center of Hisense’s showcase for the upcoming World Cup is its flagship UR9 series equipped with RGB MiniLED technology. This advanced display system promises to deliver unmatched color accuracy and brightness, achieving a full 100% color coverage of the BT.2020 standard. This means that football fans can expect vivid colors and lifelike images during matches, all from the comfort of their own living rooms. With a native refresh rate of 180 Hz, the UR9 series is further complemented by a 4.1.2 multichannel audio system finely tuned by Devialet, creating an experience that mirrors the atmosphere of a live stadium.
Recently, at FIFA’s headquarters in Zurich, Hisense unveiled its RGB MiniLED television lineup for 2026. Notably, the company has secured its role as the exclusive supplier of televisions for the Video Assistant Referee (VAR) operations during the World Cup in the United States, Canada, and Mexico. The precision of Hisense's RGB MiniLED displays will facilitate clearer and more accurate assessments of live match footage, supporting referees in making confident and informed decisions.
Transforming Homes into Immersive Arenas
Hisense doesn’t just stop at televisions; the brand is also pushing the boundaries of home entertainment through its revolutionary laser screens. Models such as the XR10 and L9Q project stunning visuals that transform ordinary spaces into immersive viewing experiences. The XR10 boasts a staggering brightness of 6,000 lumens and can project images up to 300 inches, delivering thrilling moments in crisp detail. Meanwhile, the L9Q, which stirred interest at CES 2026, offers cinematic quality displays measuring up to 200 inches with vibrant color reproduction, making it an essential device for World Cup viewing.
Smart Living Solutions for Game Day
In addition to entertainment technologies, Hisense is enriching the football viewing experience with its advanced range of smart appliances. The award-winning U8 air conditioner combines sophisticated design with efficient cooling, ensuring a comfortable atmosphere during heated matches. Moreover, the PureFlat Smart Series refrigerator features ConnectLife technology, enabling seamless interaction among devices. This breakthrough allows for easy meal prep and social interaction among family members while enjoying the tournament.
As the countdown to the 2026 FIFA World Cup intensifies, Hisense is bridging cutting-edge technology with the fervor of global sports, creating an engaging and connected experience that draws fans closer to the action. With its commitment to 'Innovating for a Better Life,' Hisense is dedicated to transforming everyday moments into extraordinary sharing experiences on one of the world's most significant stages.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in consumer electronics and home appliances, operating in over 160 countries. It specializes in premium multimedia products, appliances, and smart computing solutions. According to Omdia, Hisense tops the global market for televisions sized 100 inches or larger for 2023-2025. As a pioneer in RGB MiniLED technology, the company is leading innovative efforts in this cutting-edge field. Hisense’s sponsorship of FIFA World Cup 2026™ illustrates its ongoing commitment to forging international sporting partnerships to connect with audiences worldwide.
Topics Consumer Products & Retail）
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