Celebrating 100 Years of NUTRO: A Legacy of Healthy Pet Food Innovation

NUTRO: Commemorating a Century of Natural Pet Food

In a landmark achievement, the NUTRO™ brand, renowned for its commitment to high-quality pet nutrition, is celebrating its 100th anniversary this year. The brand’s journey began as a small family-owned business that has grown into a key player in the natural pet food market. This celebration not only marks a century of nourishing pets but also highlights NUTRO’s innovative spirit and dedication to sustainability.

From the outset, NUTRO has been guided by the principle that a pet’s health begins with what they eat. This belief has driven the brand to create a wide array of delicious and nutritious recipes designed to promote the well-being of dogs and cats alike. Over the years, NUTRO has introduced several industry-firsts, such as the inclusion of whole grains for digestive health and a guarantee for healthier skin and shiny coats within 25 days, thanks to Omega-3 and Omega-6 fatty acids.

Sustainable Practices and Quality Ingredients

As part of its centennial celebrations, NUTRO has launched the Natural Choice Recipes Sensitive Skin & Stomach Guarantee. This offering underlines its ongoing pledge to provide high-quality nutrition. Elizabeth Barrett, Vice President of NUTRO GREENIES under Mars Pet Nutrition North America, remarked, “Since joining the Mars family in 2007, NUTRO has continuously raised the bar for ingredient transparency and sustainability.” This highlights the brand's commitment to evolving in tandem with consumer expectations and environmental standards.

Sustainability is at the forefront of NUTRO’s operations. The GREATER GROUND™ program is a testament to its dedication to environmental stewardship, as it fosters partnerships with farmers aimed at improving the quality of soil used to grow pet food ingredients. By prioritizing healthy agricultural practices, NUTRO ensures that both pets and people benefit from high-quality nutrition.

A Glimpse into the Brand's Legacy

NUTRO's rich legacy is firmly rooted in its ability to adapt and innovate. The brand’s approach to sourcing high-quality proteins is strategic, ensuring that every product harnesses the best possible ingredients for optimal pet health. This attention to detail reflects NUTRO's broader mission against the backdrop of an ever-evolving pet food industry.

The company’s PET PLEDGE™ outlines its commitment to crafting pet food that supports health and vitality. NUTRO’s century-long tradition emphasizes partnership with trusted sources, ensuring transparency that pet owners appreciate more than ever.

As NUTRO embarks on its next century, the brand continues to look forward, focusing on maintaining its high standards and positive impact on both pet nutrition and environmental conservation. Looking ahead, NUTRO aims to deepen its commitment to sustainable practices while enhancing the nutritional value of its products for upcoming generations of pets.

In conclusion, the NUTRO brand’s 100-year journey is a remarkable testament to its founding principles and innovation. As it celebrates this milestone, NUTRO remains a leader in the natural pet food industry, dedicated to helping pets lead healthy, vibrant lives. To explore more about NUTRO’s products and their dedication to quality, visit nutro.com.

A Future Filled with Promise

As it celebrates this significant milestone, NUTRO continues to make strides in both product development and sustainability, ensuring that they not only meet pet owners’ needs today but also set the standard for the future of pet nutrition. With a united approach to transparency and sustainability, NUTRO looks forward to what the next hundred years will bring, both for pets and the people who love them.