#Japan #Home Care #Shibuya #Laundrin #Chamomile Tea

Laundrin Expands Chamomile Tea Fragrance Range

Laundrin, a premium home care brand created by Nature Lab headquartered in Shibuya, Tokyo, is excited to unveil its full lineup featuring the beloved Chamomile Tea fragrance from their popular Tea fragrance collection titled "Good Tea Time". This new collection includes a variety of home care products designed to elevate the ambiance of any stylish lifestyle.

Product Offerings

The newly launched full line includes:

• - Fabric Softener: Available in both standard and large refill sizes, with an emphasis on static electricity prevention and infused with organic plant extracts for soft, smooth laundry.
• - Fabric Mist: A convenient spray for quick deodorization and refreshment of fabrics and spaces, filled with the calming scent of chamomile tea.
• - Fragrance Gel: A tea caddy-inspired design perfect for enhancing spaces like your entrance, car, or closets with a gentle aroma.
• - Room Diffuser: Designed to maintain a comforting tea fragrance in your living spaces, using high-quality resin sticks to ensure a long-lasting scent experience.

Additionally, for the first time in the Tea series, Laundrin introduces a portable Fabric Mist available in three delectable scents: White Tea, Oolong Tea, and Green Tea. Perfect for on-the-go moments, this mini mist allows users to enjoy a refreshing tea-time experience anywhere they are. The portable mist will be available starting February 16th in their official store, followed by a nationwide launch on March 1st.

Experience the Chamomile Magic

The Chamomile Tea fragrance beautifully combines a refreshing herbal aroma with floral notes, underscored by a subtle creamy finish. This bespoke scent, known for its calming properties, is presented with a touch of Laundrin's sophisticated sweetness. The packaging, featuring sun-like chamomile petals, radiates positivity that is ideal for the upcoming seasons, finished with a retro-pop color scheme of yellow and blue.

Capturing Essence Through Design

The key visual concept conveys a sense of uplift and fulfillment that can arise from a simple choice of fragrance in our daily lives. The dynamic movements displayed represent the hope imbued with the magical quality of scent, encapsulating Laundrin's unique blend of originality and sophistication.

Exclusive Campaign: Laundrin National Campaign

In celebration of this launch, Laundrin is conducting a special campaign at selected stores and their online platform from March 1st to March 31st. Customers who purchase participating products during this period will enter a draw to win a unique QUO card featuring Laundrin's signature brand visuals, designed exclusively for this campaign.

A Glimpse into Laundrin

Founded in 2013, Laundrin has swiftly established itself as a leading name in premium home care, particularly for its Classic Floral fragrance which held the title of Japan's top-selling fabric softener for seven consecutive years. The brand launched its Good Tea Time fragrance in August 2023, achieving impressive sales of 1.1 million units within just a month of its debut. Recognizing the environmental impact of microcapsules, Laundrin eliminated their use and incorporated organic extracts that are safe for infants’ clothing. The brand aspires to engage with its customers through the unseen realm of scent, promising to enhance lives with delightful fragrances that resonate with the heart.

Visit the Laundrin Official Store

For more details, visit Laundrin Official Store.