Infineum Unveils a Bold New Brand Identity and Vision for the Future

Infineum's New Brand Identity: Formulating the Future Together

On November 17, 2025, Infineum, a leading global player in specialty chemicals, introduced an inspiring new brand identity along with a refreshed logo. The company's new slogan, "Formulating the future together," reflects its commitment to innovative chemistry aimed at creating a sustainable future. This transformation embodies Infineum's dedication to addressing complex challenges in a rapidly evolving world.

Commitment to Sustainability and Innovation

Infineum's vision is clear: to establish itself as a world-class sustainable company in the specialty chemicals sector. The company strives to deliver exceptional performance and added value to its clients through advanced solutions that support the energy transition and promote sustainable progress. Infineum's specialty chemicals are designed to reduce the environmental impact of current transportation methods, promote electric mobility, and facilitate decarbonization. This dynamic approach ensures that Infineum's clients can thrive in a changing landscape.

The new brand identity also underlines Infineum's strategy for diversification and signals its intention to explore new markets with a strong and unified brand. It illustrates the company's ambition to provide sustainable solutions in transportation and energy while remaining a reliable partner in tackling complex problems.

A Message from Leadership

Aldo Govi, CEO of Infineum, expressed his enthusiasm for the brand renewal, stating, "'Formulating the future together' is more than a slogan; it embodies our commitment to collaborate closely with our clients, striving for mutual success through innovation, partnership, and determination. We are building upon the strong foundations of our brand—collaboration, technological excellence, and reliability—while ensuring our legacy as one of the safest and most reliable companies in the industry continues to guide us. This rebranding sends a message to the market that we are listening, evolving, and ready to take a leading role."

Looking Ahead

Infineum’s objective is straightforward: to create a sustainable future through innovative chemistry. With decades of experience, an inclusive culture, and a forward-thinking approach to technology and customer partnerships, Infineum is dedicated to formulating a shared future. The company invites clients, partners, and stakeholders to learn more about this exciting new chapter by visiting www.infineum.com.

About Infineum

Infineum is a specialty chemicals company focused on creating a sustainable future through innovative chemistry. It addresses complex formulation challenges by working hand-in-hand with clients, delivering fruitful solutions for all. In the realm of energy transition, Infineum contributes to reducing carbon footprints of internal combustion engines, supports electrification, and develops solutions for alternative fuels. By taking a proactive and multi-faceted approach to innovation, Infineum also optimizes the unmatched value offered by its technology across resilient carbon sectors. More than 2,000 employees worldwide are committed to client success because together, we formulate the future. For more information, visit www.infineum.com.