#Japan #Tokyo #and ST TOKYO #60% Popup #Asian Brands

A Celebration of Asian Fashion in Harajuku

In an exciting showcase of Asian fashion, the online select store '60%' is hosting a vibrant popup event named '60% meets and ST TOKYO'. Set in the trendsetting district of Harajuku, this event gathers an impressive collection of brands that resonate deeply with the Z generation's preferences.

From August 11 to September 15, 2026, this popup will transform the space at and ST TOKYO, located on the first floor of WITH HARAJUKU in Shibuya. With over 2,700 brands sourced from various Asian countries like Korea, China, Taiwan, Thailand, and Indonesia, '60%' is committed to creating a space where fashion enthusiasts can connect and celebrate contemporary style.

Featured Brands

The event will spotlight seven prominent brands known for their appeal among younger audiences:

• - Kleesier
• - Fillintheblank
• - UNSTEADYMARKET
• - SOFT THUMBNAIL
• - Heisan
• - DUGGY
• - KILLWINNER

These brands, which have found popularity in the online realm, will be presenting their latest collections along with exclusive items that will only be available during this popup. The unique ambiance promises an immersive experience for visitors, allowing them to explore the inventive aesthetics of each brand in person.

Engage with Exclusive Offerings

In addition to the exciting product display, attendees can look forward to special events and novelties. Various exclusive giveaways and participation benefits will be available to those who visit or make purchases during the event, ensuring a memorable experience for all.

Event Details:

• - Dates: August 11, 2026 - September 15, 2026
• - Location: and ST TOKYO, 1F, WITH HARAJUKU, 1-14-30 Jingumae, Shibuya, Tokyo
• - Instagram: @andst.tokyo
• - TikTok: @andsttokyo
• - Operating Hours: Weekdays: 11:00 AM - 9:00 PM / Weekends: 10:00 AM - 9:00 PM.

About the Brands: Each brand highlights a unique aspect of Asian culture and aesthetics:

• - Kleesier focuses on playful and vibrant designs, perfect for making a statement.
• - Fillintheblank offers laid-back essentials tailored to contemporary lifestyles.
• - UNSTEADYMARKET curates trendy streetwear for the bold and fashion-forward.
• - SOFT THUMBNAIL features soft silhouettes and minimalistic designs.
• - Heisan blends modern design with traditional influences.
• - DUGGY creates vibrant children's fashion with a twist.
• - KILLWINNER offers bold statements and youthful energy to the fashion scene.

The Vision Behind '60%'

Founded in July 2018, '60%' serves as a global fashion e-commerce platform that champions Asian brands across over ten countries. By December 2025, the platform will host more than 150,000 items, focusing on streetwear, casual, designer, and lifestyle brands, thus meeting diverse fashion needs of teens and young adults. With participation from 'and ST,' the event aims to redefine retail experiences into engaging community interactions, transforming shopping into a dynamic adventure.

Whether you’re a fashion devotee or simply curious, '60% meets and ST TOKYO' is a must-visit event that connects you with the best of Asian culture and innovation.

For more information about this popup event and to explore featured brands, visit: 60% Popup.

Join the Movement

Be part of the fashion revolution this August and September in Harajuku and witness how Asian brands are reshaping the global fashion landscape.