#Sustainability #Japan #Tokyo #Kuradashi #ASKUL

Introducing a Unique Holiday Sale at Kuradashi

Kuradashi, a pioneering social good market operated by Kuradashi Corporation, has announced an exciting seasonal sale starting December 19, 2025. This initiative will feature approximately 50 select items, including festive sweets and gifts, sourced from Askul Corporation. The goal is to not only provide delightful holiday products but also to champion sustainability by reducing food waste.

Background of the Initiative

At its core, Kuradashi aims to tackle food waste by offering consumable goods that may otherwise be discarded. This new sale represents a collaborative effort with Askul, a major brand based in Koto, Tokyo. By temporarily providing around 50 products typically associated with the Christmas season, Kuradashi offers a meaningful solution to the pressing issue of food waste.

The company operates under the mission of being a “social good company,” focusing on creating a safety net for businesses facing unexpected inventory challenges. Kuradashi encourages customers to think critically about consumption, while also contributing part of their proceeds to various social causes, including environmental protection and disaster relief efforts, aligning with the UN’s Sustainable Development Goals (SDGs).

Tackling Challenges in the Food Industry

In recent years, the food industry has faced increasing challenges due to climate change, unexpected supply chain disruptions, and other external factors. These events can lead to the untimely loss of sales opportunities for perishable goods. For many high-quality products that remain fresh and consumable, the risk of being discarded looms large due to shortened shelf lives and production instabilities. Kuradashi is committed to minimizing the environmental impact of food waste, recognizing that excess inventory not only represents a loss for companies but also burdens the planet.

By functionally acting as a safety net, Kuradashi helps connect excess inventory with consumers who are eager to purchase affordable, high-quality food items. This holistic approach ultimately benefits producers by decreasing disposal costs and protecting their brand's integrity.

Seasonal Offerings and Dedicated Sales Page

The holiday sale will launch on Kuradashi’s designated website, featuring a variety of gourmet Christmas products from renowned manufacturers. This initiative serves three key beneficiaries: it helps maintain manufacturers’ sales opportunities, reduces environmental impact by curbing waste, and allows customers to enjoy quality products at a reduced price.

• - Sales Period: December 19, 2025, starting at 12:00 PM (JST)
• - Featured Products: Approximately 50 Christmas gifts and sweets from reputable brands
• - Sales Platform: Dedicated page at Kuradashi

As supplies are limited, this is an excellent opportunity for customers to snag delightful holiday treats while also contributing to sustainability efforts. Product availability will be regularly updated on the site, encouraging customers to check back often.

A Call to Food Industry Businesses

Kuradashi is reaching out to food-related companies facing challenges with inventory stagnation due to unforeseen circumstances. Those affected by sudden market changes can utilize Kuradashi's innovative sales channel to prevent food waste while maintaining their brand reputation.

Kohei Tokuyama, Kuradashi’s CEO of Food Business Company, states, “Unforeseen events can happen to any business, and it’s essential for Kuradashi to function as a safety net during such times. Our mission is to reduce food waste while simultaneously addressing the challenges that companies face.” He invites businesses in crisis to reach out and explore mutually beneficial solutions.

Redefining Shopping with Kuradashi

Kuradashi isn’t just about shopping; it’s about making socially responsible purchasing decisions. By offering carefully selected products at accessible prices, Kuradashi encourages shoppers to engage in mindful consumption. With each purchase, shoppers not only enjoy quality goods but also lend support to critical social causes, making each transaction meaningful.

Learn more about our offerings at Kuradashi.

About Kuradashi Corporation

• - CEO: Kohei Kawamura
• - Established: July 2014
• - Head Office: 5F Meguro Center Building, 3-2-1 Kamiosaki, Shinagawa, Tokyo, Japan
• - Website: Kuradashi Corporation

Kuradashi continues to redefine the concept of a marketplace, innovating around the principles of social good, sustainability, and community enrichment. With the holiday season approaching, this unique sale presents an opportunity for consumers, producers, and charitable organizations alike to achieve communal benefits, all while celebrating the spirit of giving.