Tokyo Takanawa Butterista Launches Limited Edition Brulee Butter Tart

New Arrival at Shinagawa Station

From November 26th to December 24th, 2023, travelers and locals alike can indulge in a unique sweet treat by visiting the two PLUSTA stores located within Shinagawa Station. The Tokyo Takanawa Butterista will introduce its first product, the Brulee Butter Tart, offering a luxurious butter experience unlike any other.

Tokyo Takanawa Butterista is a fresh brand developed by Doshisha, a pioneering company that specializes in the planning, development, and sales of lifestyle products. With its headquarters in Osaka, Doshisha also manages renowned dessert brands such as T.D.Early and OIMO MERCI, along with the specialized cake shop amine. The brand's mission, “to elevate everyday life slightly,” reflects its ambition to resonate with the charm of the newly vibrant area of Tokyo Takanawa, providing high-end butter-based sweets that are rich in taste and quality. The Brulee Butter Tart perfectly exemplifies this philosophy.

Product Highlights

The flagship Brulee Butter Tart has been meticulously crafted to allow consumers to savor a luxurious butter experience in bite-sized pieces. This delightful treat features a tart shell baked to a golden hue, exuding a rich buttery aroma. With each bite, you are greeted by a delightful crunch paired with the smooth, buttery flavor that the brand emphasizes.

The stylish square-shaped tart integrates a generous layer of rich caramel chocolate, expertly bruleed on top, providing an addictive combination of bittersweetness and sweetness. This dessert offers three distinct textures: the crispy surface, the gooey caramel chocolate, and the crumbly tart shell, promising a multi-sensory experience designed to please any palate. Gourmets and sweets enthusiasts are encouraged to sample this luxurious offering directly from the heart of Tokyo Takanawa, showcasing a fresh spin on butter-based delicacies like never before.

Pricing: Available in gift sets of 5 for 972 yen (tax included) and 8 for 1,512 yen (tax included).

Elegant Packaging Design

The packaging design of the Brulee Butter Tart blends gold and off-white for a luxurious and modern feel while subtly incorporating traditional Japanese patterns that reflect the history and culture of Tokyo Takanawa. The floral motif resembles the Dogwood tree, native to the Minato Ward of Tokyo, symbolizing a connection to local heritage and character.

Sales Information

- Locations: PLUSTA Gift at Shinagawa South Ticket Gate and PLUSTA at Shinagawa North Transfer Ticket Gate.
- Sales Period: November 26th to December 24th, 2023.
- Available Products: The Brulee Butter Tart is offered in configurations of 5 and 8 pieces.
- Prices: 5 pieces for 972 yen (tax included) / 8 pieces for 1,512 yen (tax included).

Brand Logo and Story

Tokyo Takanawa Butterista proudly embraces a mission that speaks to the heart of indulgence. With every creation, the brand aims to elevate everyday experiences through exquisite butter confections. By marrying refined Western sweets with traditional Japanese subtleties and the latest culinary innovations, Tokyo Takanawa Butterista presents a new standard of luxury sweets, ready to share its delights with the world.

For more updates and visual delights, follow Tokyo Takanawa Butterista on Instagram: Instagram Link.