Experience the Flavor of Gunma with Shu Shu Shu Shu at Tokyo Midtown

On May 10, 2025, a remarkable event will take place at Tokyo Midtown, showcasing a specially crafted sake liqueur called "Shu Shu Shu Shu." This delightful drink, developed through a collaboration between Kondo Sake Brewery and the Open House Group, is designed to capture the essence of Gunma's rich agricultural produce.

The Make-Up of Shu Shu Shu Shu

Shu Shu Shu Shu is primarily aimed at young women in their twenties and thirties who might not typically consume sake. Developed by Kondo Sake's brewers and Yukari Matsuoka from the sustainability department, this sake-based liqueur aims to appeal even to those new to the world of sake.

The recipe uses premium sake made from locally grown "Gohyaku Mangoku" rice from Kiryu City. To enrich the flavor, the liqueur incorporates fruits sourced from Gunma: ume plums from Takasaki City, yuzu citrus from Shibukawa, Takasaki, and Annaka, as well as blueberries from Midori City. This careful selection of ingredients ensures that the drink is both fruity and smooth, making it enjoyable for beginners and connoisseurs alike.

Event Highlight: CRASHIP PARK

The liqueur will be featured at the tasting event "CRASHIP PARK," which aims to provide a rich experience with various beverages. Kondo Sake will have a booth where attendees can sample Shu Shu Shu Shu and delve into the pleasures of Gunma’s offerings.

- Date and Time: May 10, 2025, from 12:00 PM to 7:00 PM
- Location: Tokyo Midtown, Green Square, Akasaka 9-7-1, Minato City, Tokyo
- Admission: Free (tasting and purchasing are payable)

At CRASHIP PARK, expect around 50 to 60 booths daily offering various drinks like coffee, tea, wine, and sake, along with food stalls and vintage shops. With live music performances, DJ sessions, workshops, and interactive tasting experiences, this event is not to be missed.

Crafting a Unique Experience

Yukari Matsuoka expressed her excitement about bringing Gunma's appeal to a broader audience. She hopes Shu Shu Shu Shu will inspire newcomers to explore the world of sake. Made from entirely Gunma-produced ingredients, this liqueur emphasizes the rich and diverse flavors that stem from this beautiful region. Matsuoka mentioned that the product is not only ideal for personal enjoyment but also makes a wonderful gift to share.

Product Details

- Name: Shu Shu Shu Shu
- Types: Japanese sake and three variations of sake-based liqueur: ume, yuzu, and blueberry.
- Volume: Each set contains four 150ml bottles (one sake and three liqueurs).
- Price: ¥6,000 including tax.
- Where to Buy: Available online at Kondo Sake's official shop and at their headquarters.
- Product Launch: Kickstarted with a fanfare in 2024, after extensive development that began in June 2023.

Unique Characteristics of Shu Shu Shu Shu Varieties:

- Sake: Crafted from high-quality Gohyaku Mangoku rice, known for its floral and sweet notes, complemented perfectly by the fruit infusion.
- Ume Liqueur: Features the vibrant flavors of white Katsu Ume, presenting a sweet yet slightly tangy finish.
- Yuzu Liqueur: Retains the bitter notes while accentuating freshness, providing an incredible aroma.
- Blueberry Liqueur: Packed with blueberry flavor, creating an experience akin to eating the fruit itself; it promises a delightful mixture of sweetness and sake notes.

The Impact of the Initiative

With a notable decline in traditional sake consumption trends, the beverage industry has seen a growing interest in fruit liqueurs. Recent reports indicate that the production and popularity of liqueurs have set new records, signaling a change in consumer preference that Shu Shu Shu Shu aims to leverage.

Kondo Sake Brewery, with a remarkable history dating back to 1875, is well known for its commitment to quality and sustainability. The partnership with Open House Group is a step forward in promoting Gunma's agricultural richness and supporting local culture.

Conclusion

Do not miss the opportunity to experience Shu Shu Shu Shu at CRASHIP PARK! Join us at Tokyo Midtown on May 10, 2025, to discover the flavors of Gunma and indulge in an exceptional sake liqueur made with love and local ingredients.