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Earth Technology Group's Bold New Perspective on Global Services

In a remarkable initiative, Earth Technology Holdings, headquartered in Toshima, Tokyo, has recently unveiled its groundbreaking business model termed 'Reverse Offshore.' This concept is set to redefine traditional offshore practices by consolidating high-value functions right within Japan, transforming the country into a pivotal player on the global stage. Under the leadership of CEO Naoki Kadowaki, the company is positioning itself as a frontrunner in supporting global digital transformation (DX) through the introduction of its next-generation IT operational service known as Global Managed Services (GMS).

Understanding Reverse Offshore

Traditionally, companies have moved operations overseas to cut costs and access skilled labor. However, Earth Technology proposes a paradigm shift. The 'Reverse Offshore' model inverts this trend by focusing on bringing world-class job functions, intellectual value creation, and technological capabilities back to Japan. The aim is not just to attract functions away from foreign lands but to enhance the economic and employment frameworks within Japan actively.

This innovative economic model doesn't limit itself to IT; it encompasses a range of sectors including design, analytics, management, digital services, and intellectual labor overall. The premise is to leverage Japan's unique attributes, such as high quality standards, trustworthy social infrastructure, stable living costs balanced with quality of life, and an environment conducive to long-term talent cultivation. By transitioning from a mere cost-saving strategy, Reverse Offshore seeks to redefine Japan as a high-value operations hub for the global market.

Why Now? The Case for Japan's Global Push

Japan’s average wages may rank mid to low among OECD nations, and over the past three decades, growth has stagnated. Yet, when it comes to international evaluations in areas like safety, reliability of social infrastructure, livability, and overall cost-quality balance, Japan continues to excel globally. These factors create an optimal backdrop for IT operational services, showcasing Japan’s potential to regain its competitive edge.

GMS: The Implementation of Reverse Offshore

GMS represents the realization of the Reverse Offshore approach within IT operations. Earth Technology has a strong foundation in supporting IT operations across various sectors, including telecommunications and global manufacturing. GMS is designed to respond to the requirements of high availability, security, and global-scale operations, reflecting insights gained from diverse experiences.

Currently, the company has developed a robust operational framework with a team capable of managing complex IT operations involving networks, servers, cloud solutions, and security—backed by a workforce of around 100 professionals. This structure enables adaptability to extensive and long-term operational demands, ensuring quality service delivery.

The Omotenashi Philosophy Behind GMS

A unique characteristic of GMS is its foundation on the concept of Omotenashi, a Japanese principle that emphasizes anticipation of customer needs. This service philosophy aims to elevate operational experiences in the increasingly complex world of IT infrastructure, potentially establishing a new standard for future services.

Top-Tier Bilingual Talent Pool

Supporting GMS is a pool of 650 bilingual professionals categorized among the best in Japan, representing a significant workforce dedicated to delivering end-to-end IT solutions. This diverse talent covers areas ranging from networking and server management to cloud security and project management.

Vision from the CEO

CEO Naoki Kadowaki comments, "Facing issues like an aging population, labor shortages, and a maturing economy, we stand at a crossroads. Our response must be one of transformation: redefining these challenges as opportunities for creating the quality the world seeks. Reverse Offshore is our answer to this pivotal question, starting with the most stable and quality-demanding sector—IT operations. This marks the first step towards Japan re-establishing itself as an indispensable global player."

Through its visionary direction, Earth Technology Group aims to not only adapt to global demands but also to redefine its role as a significant contributor to international business in a rapidly changing economic landscape.