Holand Automotive Group Expands Presence with Aston Martin Bucharest Acquisition

Holand Automotive Group, recognized for its impressive reputation as a representative of some of the world's most prestigious automotive brands, has announced the acquisition of Aston Martin Bucharest. This strategic move reinforces their foothold in Romania and showcases their commitment to luxury automotive experiences in Eastern Europe. The acquisition is part of Holand's expansive portfolio, which also includes brands such as Ferrari, Rolls-Royce, Lamborghini, McLaren, Maserati, BMW, Mini, and Lotus.

A New Era for Aston Martin in Romania

With a fresh lineup for 2025, Aston Martin is poised to redefine the ultra-luxury automotive experience in Romania. The brand's expansive offering consists of high-performance vehicles including the DBX707, the acclaimed “super SUV,” alongside the sporty Vantage, the DB12 Super Tourer, and the flagship V12 Vanquish, now available in a convertible variant, the Volante. Later this year, Aston Martin will introduce the Valhalla, its first plug-in hybrid supercar featuring a centrally mounted engine. These models reflect Aston Martin's unwavering dedication to precision engineering, innovative design, and outstanding performance, promising drivers an unparalleled experience behind the wheel.

Commitment to Luxury in Romanian Market

Gad Bitton, CEO of Holand Automotive Group, expressed confidence in the Romanian market, stating, "The sophisticated clientele of Romania deserves nothing less than extraordinary, and we trust they will embrace Aston Martin's unwavering commitment to craftsmanship, innovation, and visionary design." Through this acquisition, Holand Automotive Group takes pride in bringing one of the most iconic ultra-luxury brands to a market that appreciates tradition and cutting-edge excellence.

Andreas Bareis, Aston Martin's regional president for EMEA, emphasized that Holand Automotive Group's appointment will enhance their European network and facilitate continuous growth and performance enhancement in the region. Bucharest customers will soon have the opportunity to explore Aston Martin’s exceptional new portfolio, featuring ultimate performance, exquisite design, and luxurious finishes across both sports cars and SUVs.

Aligning Luxury Experiences

The acquisition aligns seamlessly with Holand Automotive Group’s strategy to deliver top-tier automotive experiences and expand its influence in the ultra-luxury segment. Aston Martin Bucharest will evolve into a premier destination, offering clients an immersive brand experience, ranging from bespoke customization options to exclusive services.

Holand Automotive Group aims to establish Aston Martin Bucharest as a hub for enthusiasts and collectors, celebrating the brand's unique blend of performance, elegance, and innovation. By combining the proven expertise of the Group in the luxury automotive sector with Aston Martin's legendary heritage, this partnership is set to raise ultra-luxury standards in Romania.

As the Aston Martin product line for 2025 enters a transformative era, Holand Automotive Group continues to secure its legacy of excellence, further solidifying its reputation as a leader in the global luxury automotive market.

For more detailed inquiries about Aston Martin Bucharest, you may contact Bogdan Jambori at email.

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